Open Access
Subscription Access
Open Access
Subscription Access
Health Management-A Review of the Emergent Functional Foods Market in India
Subscribe/Renew Journal
Chronic diseases such as hypertension, diabetes with their complications are now striking at a younger age. Rapid urbanization and lifestyle changes are the main reasons for this emergence. The costs of healthcare are high. The regulators, professionals and consumers, alike, have realized a need for a strategic focus on disease prevention and health promotion. It is believed that major health gains can be achieved by incorporating behavioral and lifestyle changes, involving healthy food consumption practices with increased physical activity, mental & spiritual relaxation and cleaner environments. The food industry is expected to provide solutions and alternatives for health promotion and well-being.
This paper attempts to study the emergence of the functional foods market in India.
Literature review was done using secondary sources including published journals, industry reports, internet articles, conference proceedings, etc.
The past few years have witnessed the emergence of the Fast Moving Healthcare Goods (FMHG) in India which is known as Functional Foods and Nutraceuticals worldwide. Functional foods are closing the distance whilst increasing the involvement and cooperation between the food and pharmaceutical manufacturers. The Indian Nutraceuticals market has accounted for only about 1% of the global Nutraceuticals market and has high potential for growth. India is anticipated to grow from its 12th position to emerge as the 5th largest consumer market in the world by 2025, with beverages and dairy as driving segments of this growth of functional foods. Given this opportunity, it is pertinent to promote Natural Indian foods with added health benefits along with the fortified and other Modified Functional foods with potential health benefits.
The research findings revealed a nutrition status contrast in India, with a double burden of malnutrition, in the form of overweight and under-nutrition. Socio-economic dynamics, chronic diseases and behavioural changes have provided nutraceuticals market to emerge as a high potential market in India. Youngsters are willing to spend on health foods for health promotion and disease prevention, but beyond the lifestyleinduced nutrition deficiencies, there is also a need to target the avoidable burden of under-nutrition through affordable nutrition supplements, which calls for strategic innovative approach with collaborative partnerships to make available 'affordable, safe and nutritious functional foods' to the consumers.
Keywords
- Sharma, Manish and Garg, Shweta (2013), “Functional Foods: Marketing ‘Health’ To Modern India”, International Journal of Innovative Research & Development, May 2013, Vol. 2, Issue 05, pp. 720–39.
- Shashank, R. Joshi and Parikh, Rakesh M. (2007), “India-Diabetes Capital of the World: Now Heading Towards Hypertension”, The Journal of Association of Physicians of India (JAPI), May 2007, Vol. 55, pp. 323–24.
- Hardy, G. (2000), “Nutraceuticals and Functional Foods: Introduction and Meaning”, Nutrition 2000, Vol. 16, pp. 688–9.
- Schenker, S. (1999), “Functional Foods: Key Facts”, Food Science and Technology Today, Vol. 13, pp. 194–6.
- Shimizu, Dr. Toshio (2003), “Health Claims on Functional Foods: The Japanese Regulations and an International Comparison”, Nutrition Research Reviews, Dec 2003, Vol. 16, Issue 02, pp. 241–252.
- Roya Kelishadi Childhood Overweight, Obesity, and the Metabolic Syndrome in Developing Countries (2007), Epidemiologic Reviews, Johns Hopkins Bloomberg School of Public Health, Vol. 29, pp. 62–76.
- The WHO Country Cooperation Strategy (CCS) India (2012–2017).
- Ajay, V.S., Gupta, Ruby, Panniyammakkal, Jeemon, Chaturvedi, Vivek, Prabhakaran, Dorairaj and Reddy, K. Srinath, National Cardiovascular Disease Database, Sticker No: SE/ 04/ 233208, MOHFW, India & WHO.
- The State of Food and Agriculture (2013), Food Systems for Better Nutrition, Food and Agriculture Organization of the United Nations Report, 2013, Executive Summary, pp. ix, E-ISBN 978-92-5-107672-9 (PDF)/ ISSN 0081-4539.
- IFT Expert Report (2005), Functional Foods: Opportunities and Challenges.
- FICCI-Frost & Sullivan (2010), Global Nutraceutical Industry: Investing in Healthy Living.
- Leveraging Growth in the Emerging Functional Foods Industry-Trends and Market Opportunities, Strategy and Growth, PricewaterhouseCoopers (2009).
- Melissa Williams, EijaPehu, and Catherine Ragasa (2006), Functional Foods: Opportunities and Challenges for Developing Countries; World Bank ResourcesAgriculture and Rural Development Discussion Paper 30, Issue 19, September 2006.
- http://www.census2011.co.in
- http://www.who.int/countryfocus/cooperation_strategy/ccsbrief_ind_en.pdf
- http://www.searo.who.int/india/topics/cardiovascular_diseases/NCD_Resources_Nation al_CVD_database-Final_Report.pdf
- http://www.who.int/nutrition/challenges/en/
- http://www.fao.org/docrep/018/i3300e/i3300e.pdf
- http://www.ift.org/~/media/Knowledge Center/Science Reports/Expert Repo rts/Functional Foods/Functionalfoods_expertreport_full.pdf
- http://www.pwc.com/us/en/transaction-services/publications/assets/functionalfoods.pdf
- http://www.nutrition.org.uk/nutritionscience/foodfacts/functional-foods.html
- http://www.foodproductdesign.com/news/2012/03/functional-foods-fueling-globalnutraceuticalsma.aspx
- Indian Nutraceuticals Market Revenues to Surpass USD 4.2 Billion by 2017 Finds TechSci Research Report, press release, http://www.pr.com/press-release/513538
- http://www.prweb.com/releases/2013/9/prweb11082585.htm
- http://siteresources.worldbank.org/INTARD/Resources/Note19_FunctionalFoods_web.pdf
- http://www.researchgate.net/publication/6352641_Childhood_Overweight_Obesity_and_ the_Metabolic_Syndrome_in_Developing_Countries
- http://epirev.oxfordjournals.org/content/29/1/62.full.pdf+html?sid=589f4bb2-61d74af5-ba10-0e3eba2f25b6
- “Obesity in India”–A Factsheet, Imprimis Knowledge Series III, http://www.imprimispr.com/site/whitepaper/White paper-obesity.pdf
- Evidence-based Nutraceuticals Now Being Referred as ‘Third Generation Nutraceuticals’; Pharma. Financial express.com, Express Pharma, July 16, 2013, http://pharma.financialexpress.com/sections/management/2284: nutraceuticals-onthemove,
- http://www.ilsi-india.org/conference-on-processed-foods-and-beverages-forhealth/ Session-I/Dr-Rekha-Sharma-ILSI-PPT-F.pdf
- Sena Bilgiç and Alev Yüksel (2012), “University Students’ Perception and Attitudes towards Functional Foods in Istanbul”, Proceedings of the 2012 International Conference on Industrial Engineering and Operations Management Istanbul, Turkey.
- Functional Foods: Fad or Fact (2013), Athan Labropoulos and Stelios Anestis, Proceedings of FaBe 2013 International Conference, Vol. III.
- Jonas, Morten Sune and Beckmann, Suzanne C. (1998), Functional Foods: Consumer Perceptions in Denmark and England, Centre for Market Surveillance, Research and Strategy for the Food Sector, Aarhus, Denmark, Working Paper No 55, October 1998.
- Somehagen, Jesper, Holmes, Charlton and Saleh, Rashed (2013), “Functional Food-A Study of Consumer Attitudes Towards Functional Foods in Sweden”, Bachelor Thesis, Spring 2013, Linnaeus University.
- Droms, Courtney M., Naylor, Rebecca Walker and Haws, Kelly L. (2009), “Eating with a Purpose: Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments”, (2009), Scholarship and Professional WorkBusiness, Paper 101, Butler University, Digital Commons @ Butler University; http://digitalcommons.butler.edu/cob_papers/101
Abstract Views: 875
PDF Views: 0