Internet Banking and Customer Awareness

Indian banks have started offering services to customers through various channels amongst which Internet banking is one. This has been possible due to the adoption of Information technology in the banking industry which has also added value to customers. There is great transformation in the mindsets of individuals regarding the banking industry. But, awareness and acceptance of the same is a matter of concern. The present paper exhibits the customer perception about internet banking in India. In this study we have carried out a qualitative as well as quantitative analysis. The sample set consists of more than hundred individuals of various age and class. The findings through this research will help us to know about the customer awareness and expectations regarding internet banking which will also help banks to develop and upgrade their internet banking services by carrying out promotional activities that will ultimately increase their customer base.