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Arora, Deepti
- CSR-Brand Building or a Social Cause? A Perceptual Study
Authors
1 Department of Marketing, Indira Institute of Business Management, IN
Source
AADYA -National Journal of Management and Technology, Vol 6 (2016), Pagination: 1-11Abstract
Corporate Social Responsibility (CSR) is a form of corporate self - regulation integrated into a business model. The term "corporate social responsibility" became popular in the 1960s and has remained a term used indiscriminately by many cover legal and moral responsibility more narrowly construed.
CSR is a company's sense of responsibility towards the community and environment (both ecological and social) in which it operates. There are multiple ways for companies to express their citizenship. Some are through introducing waste and pollution reduction processes, contribution of educational and social programs, etc.
"CSR is commitment to poor not to profit" as rightly said by Mr. Manoj Bhargava, Cofounder-The Hans Foundation. In recent era, many different corporate are organizing different activities, events, etc under the flagship of CSR. Many multinational companies have forecasted CSR as brand building and further linking their corporate strategy with philanthropy.
To add on the list even Management Institutes (B Schools) are getting into the same trend and have started conducting CSR activities in their premises. It is very important to understand the reason behind conducting CSR activities. This paper talks about the perception of Students, Faculties and Top Management from the B Schools about the CSR activity conducted in the past. A big question arises is that, Are they looking for brand building or a real social cause through CSR?
Keywords
CSR in B Schools, Corporate Social Responsibility, Students Perception, Perception about CSR.Full Text
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- Analysis of the Trade Facilitation Issues Faced by Exporters and Importers in Delhi and NCR Region
Authors
1 Banasthali University, Navi Mumbai, IN
2 IIBM, Navi Mumbai, IN
Source
AADYA -National Journal of Management and Technology, Vol 7, No 2 (2017), Pagination: 9-16Abstract
Logistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations.
A brief description of every service to be provided at Export&Import outlet is given with its importance for the customers. Thereafter various ideas and views are generated after a deep analysis and certain valuable recommendations are given for trade facilitation.
The study based project was completed using primary and secondary data. A complete analysis of finding is compiled and classified into appropriate sub-modules. Various interesting findings from the survey with a sample size of 40 Companies. Methods of collecting data are interview method and sample was selected based on judgmental and convenience sampling.
Full Text
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