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Mathews, Mary Abraham
- Does the Franchisee's Perceived Relationship with the Franchisor have an Impact on their Marketing Performances? A Study of Lifestyle Franchises in Selected Cities of Maharashtra
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1 Padmashree Dr. D. Y. Patil University’s, Department of Business Management, IN
2 Mansukhani Institute of Management, Ulhasnagar, IN
1 Padmashree Dr. D. Y. Patil University’s, Department of Business Management, IN
2 Mansukhani Institute of Management, Ulhasnagar, IN