AADYA -National Journal of Management and Technology

Abstract

With social media becoming an integral part of many peoples' lives, it is being very productively used by smart women entrepreneurs. Social Media has become a boon for women professionals who are unable to pursue a full-time career in a conventional brick-and-mortar set up. Creative women with business ideas have started exploring business avenues through social media.

The influence of social media in buying decision of consumers has been very significant and it doubles up as an interface between producers/sellers and consumers of goods and services.

This paper is presented in the form of a case study, with an objective to understand the underlying reasons for using the social media as a medium of entrepreneurship by 2 successful women entrepreneurs.Apart from interviews with the two women entrepreneurs, this paper also relies heavily on published articles on the subject for better insights. The study reaffirms the popular beliefs that women are network savvy, entrepreneurs are able to reach the larger target consumer in a cost effective way, and social media entrepreneurship has definitely offered financial independence and a sense of pride and purpose, all with a negligible degree of risk.

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