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The Influence of Trust and Brand Image on Purchase Intention in Online Shopping: A Comparative Study between Amazon and Flipkart


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1 CMS - Presidency College Kempapura, Bangalore - 560024, India
 

Internet is changing the way customers shop and buy goods and has rapidly evolved into a Worldwide phenomenon and India is not far behind. It has become a tool for cutting the marketing cost thereby reducing theprice of the product and keeping a company ahead in a highly competitive market situation.In India, the internet shopping has catapulted into a new league with the advent of 4G connectivity. With having only 150 million internet users in 2012, the numbers have largely increased in the last five years with India becoming the third largest population in terms of Internet usage. With a change in the nature of work and various government initiatives to strengthen infrastructure and internet connectivity,number of internet users especially on the mobile phones has grown astronomically.
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  • The Influence of Trust and Brand Image on Purchase Intention in Online Shopping: A Comparative Study between Amazon and Flipkart

Abstract Views: 257  |  PDF Views: 157

Authors

Radhika Arora
CMS - Presidency College Kempapura, Bangalore - 560024, India

Abstract


Internet is changing the way customers shop and buy goods and has rapidly evolved into a Worldwide phenomenon and India is not far behind. It has become a tool for cutting the marketing cost thereby reducing theprice of the product and keeping a company ahead in a highly competitive market situation.In India, the internet shopping has catapulted into a new league with the advent of 4G connectivity. With having only 150 million internet users in 2012, the numbers have largely increased in the last five years with India becoming the third largest population in terms of Internet usage. With a change in the nature of work and various government initiatives to strengthen infrastructure and internet connectivity,number of internet users especially on the mobile phones has grown astronomically.

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DOI: https://doi.org/10.21095/ajmr%2F2017%2Fv10%2Fi2%2F141452