Adarsh Journal of Management Research

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A Study on Perception of Post Graduate Students towards Internet Banking


Affiliations
1 CIMS B school, Research Scholar Mysore university Bengaluru, Karnataka, India
2 Marketing Department, RV Institute of Management, Bengaluru, Karnataka, India
 

Technology plays a vital role in the financial inclusion of India. There are many hurdles for financial inclusion in our country and the mainly high cost of banking and bank ability, which is believed, can be overcome by leveraging on appropriate technology. A major technological breakthrough in banking sector is Internet banking. It has revolutionized the way banking services are offered to customers. Among other users of internet banking services student community is playing an increasing role. In this present scenario we felt it is relevant to understand the perception of students towards internet banking and a survey has been conducted among 57 post graduation students selected randomly. The data so collected was analysed and findings were reported. The major finding of our study is when it comes to gender or distance from hometown, there has not been a difference in the choice of respondents, when it comes to the choice of services over Internet banking.

Keywords

Financial inclusion, Internet Banking, Customer Satisfaction, Perception
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  • A Study on Perception of Post Graduate Students towards Internet Banking

Abstract Views: 368  |  PDF Views: 160

Authors

U. Divya
CIMS B school, Research Scholar Mysore university Bengaluru, Karnataka, India
Noor Firdoos Jahan
Marketing Department, RV Institute of Management, Bengaluru, Karnataka, India

Abstract


Technology plays a vital role in the financial inclusion of India. There are many hurdles for financial inclusion in our country and the mainly high cost of banking and bank ability, which is believed, can be overcome by leveraging on appropriate technology. A major technological breakthrough in banking sector is Internet banking. It has revolutionized the way banking services are offered to customers. Among other users of internet banking services student community is playing an increasing role. In this present scenario we felt it is relevant to understand the perception of students towards internet banking and a survey has been conducted among 57 post graduation students selected randomly. The data so collected was analysed and findings were reported. The major finding of our study is when it comes to gender or distance from hometown, there has not been a difference in the choice of respondents, when it comes to the choice of services over Internet banking.

Keywords


Financial inclusion, Internet Banking, Customer Satisfaction, Perception

References





DOI: https://doi.org/10.21095/ajmr%2F2017%2Fv10%2Fi2%2F141486