Adarsh Journal of Management Research

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The service Industry is designed for such professionals that supply services, or intangible goods, to consumers. Unlike the manufacturing sector, which produces physical product that is sold to the public, the service industry gives services to satisfy the need of customer. The individuals who make up this industry are professionally hired to perform tasks. Companies use various modes to provide services. One of them is E- commerce. The present study was undertaken to measure the customer satisfaction of women using urban company beauty services, demographic market segmentation of customers and also relationship of customer satisfaction on various factors like age, income and income of the customer.

Keywords

E-Commerce, B2B, Word of Mouth, Customer Retention, Customer Expectation, Customer Perception.
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