https://i-scholar.in/index.php/AMBER/issue/feed AMBER – ABBS Management Business and Entrepreneurship Review 2023-05-26T06:53:31+00:00 Dr. H R Venkatesha syedkazim@acharyabbs.ac.in Open Journal Systems ‘AMBER’ is a bi-annual, peer reviewed and theme based journal. The key objective of the journal is to create and disseminate knowledge. The journal provides researchers from academic, social and corporate sectors a medium for publishing their original cutting edge research papers.The journal is published by Acharya Bangalore B-School, which is a paragon among the leaders in Management education. The institution is accredited with ‘A’ grade by NAAC. The Management program of ABBS is accredited by IACBE (USA) and NBA. https://i-scholar.in/index.php/AMBER/article/view/220786 ABC ‘S’ of Art: Lessons for Michelangelo 2023-05-24T13:17:02+00:00 R. Vishal Kumar P. Shanmugha Priya . 2023-03-07T00:00:00+00:00 https://i-scholar.in/index.php/AMBER/article/view/220787 From Rags to Riches and Riches to Rags 2023-05-24T13:17:03+00:00 Ajitha Savarimuthu One of the most audacious business people of his era was Dhirubhai Ambani. He became more optimistic and intelligent in handling business as he gave himself permission to take more calculated risks in life, which allowed him to grow as a person. Dhirubhai Ambani had to take various chances, such as leaving his nation for employment, quitting his position to launch a business, changing the direction of his company from selling spices to yarn and forging new commercial ventures like petrochemicals. Mr. Dhirubhai Ambani was a remarkable individual who always valued hard effort, creative and problem-solving, which helped him become India’s most successful businessman, a true ‘rags-to-riches’ tale. Anil Ambani, previously one of the richest individuals in the world, has nevertheless has lost $42 billion wealth. Anil Ambani was able to transform himself from the richest man in the last century to the poster child for the phrase “riches to rags” Anil Ambani, once the sixth-richest billionaire in the world with $42 billion in assets, informed a UK court in 2020 that his net worth had fallen to zero and that he became a pauper to Chinese banks. The case enlightens on fail of family business on the second generation due to lack of managerial skills and overconfidence on diversification. 2023-03-07T00:00:00+00:00 https://i-scholar.in/index.php/AMBER/article/view/220788 Post Pandemic Buyer Behaviour 2023-05-24T13:17:03+00:00 Alina-Nicoleta Birsan Raluca-Elena Ghinea Robert-Andrei Costache Cristina State Romanian economy has been, for almost two decades now, based on consumption. Thus, private consumption has become a vital element in supporting national economy and everyday life, with peaks and lows. Numerous studies have documented the Romanian consumer’s behaviour and purchasing trends, concluding that Romanians are more than just customers, rather “patients”. Big retail chains have become “the main cause” for their illness, called consumerism. Before the pandemic, Romanian customers chose to acquire goods that they did not need, just because they were trending or because it brought them a boost of image within their social group. On the other hand, from the point of view of sales targets and other economic indicators, that retailers use to build their strategies upon, it can be understood how this “disease” is increasing, transforming consumerism into a real national (with international reach) pandemic. The profit of large retail companies has shown that in peace time (without war, cataclysms, or other adverse events), retail companies know how to manage their business and, above all, understand how to influence buyer behaviour. Under Covid pandemic threats potential customers’ access to physical premises had been restricted, therefore retail companies swiftly adapted to the Governmentally influenced change of buying patterns by increasing online accessibility. We have investigated through a quantitative analysis how pandemic procurement and consumption trends varied under these circumstances. Our research showed results that we found easy to predict, but difficult to explain from an economic point of view, mainly due to the psychological impact external factors played in general economy. 2023-03-06T00:00:00+00:00 https://i-scholar.in/index.php/AMBER/article/view/220789 A realty check on Fintech Money Lending apps 2023-05-24T13:17:03+00:00 Shri Navin M.A. M. V. Alagesan The financial market in India is fast changing with the growth of internet access to a very large population. The last development is the emergence of large number of financial money lending apps to feed the financial need of the Indian customers. Indian financial market has both formal and informal money lending business going for long time. The Informal financial providers such as money lenders are getting replaced to some extent by these fintech money lending apps especially in urban India. Thousands of such apps are available in the google play store and other app download options. It is high time government of India comes out with proper rules and regulation for this segment of financial service. 2023-03-06T00:00:00+00:00 https://i-scholar.in/index.php/AMBER/article/view/220790 The Recuperation: The Metamorphosis of a Heart Broken Wife into a Resolute CEO 2023-05-24T13:17:03+00:00 Tanmaya Kumar Mishra Café Coffee Day (CCD) was founded by V G. Siddhartha Hegde, an Indian businessman from Karnataka state, who also served as its Chairman and Managing Director. In September 2017, the Income Tax Department (IT) conducted raids at more than 20 locations associated to Siddhartha. He was said to be in a lot of debt. In the fiscal year ending March 31, 2018, His Café Coffee Day net loss increased to Rs. 67.71 crore, up from Rs. 22.28 crore the previous year. Despite revenue of 122.32 crores, this is the case. In 2019, he vanished unexpectedly one evening. His body was discovered 36 hours after he vanished in Mangaluru. It appeared to be a suicide case. After Siddhartha’s death, many people predicted that the Café Coffee Day business would fail. His replacement was also a source of apprehension. Because of the rising debt, many people were concerned that the corporation would never be able to recover. Every leader’s journey is unique, filled with opportunities to solve difficulties. Malavika Hegde, Siddhartha’s wife, has defied all expectations by saving CCD from extinction despite being a single mother with two sons. Malavika became CEO of Coffee Day Enterprises Ltd in December 2020, and she has been dedicated to the company’s growth since then. 2023-03-05T00:00:00+00:00 https://i-scholar.in/index.php/AMBER/article/view/220791 Developing Brand Equity Through Consumers – Unfolding The Case Of Parle – G and Its Success In India 2023-05-24T13:17:03+00:00 Reena Shyam Afzal Basha Today’s business world is highly evolving and the greatest challenge that companies face is staying relevant and sustaining in the intensely competitive marketplace. The food industry in India, especially the biscuit segment, has witnessed a spurge over the years, beckoning marketers to formulate strategies that enhance brand value. According to the market research report by Blue Weave Consulting the Indian Biscuits Market is growing at the CAGR of 12.4 % and touched USD 5,151.2 Million in 2020. The market is expected to reach USD 11,792.3 Million by 2027. Attracted by growing consumer demand and profits in this sector several brands such as Parle – G, Britannia, SunFeast, Priya Gold, Horlicks, Biskfarm and others contest for market share and consumer loyalty. In such a scenario gaining competitive advantage and being the customers’ preferred choice over competitors requires companies to focus on building brand equity. The present study aims at analysing the essential aspect of Brand equity for an Indian grown indigenous brand namely Parle G by using Keller’s Customer-Based Brand Equity (CBBE) model. Parle G, a name that has withstood in the Indian food market for ages, despite intense competition and changing consumer tastes and preferences is ideal for the current study on Brand equity. The findings of the study will decipher how the company has leveraged its brand equity to translate into benefits such as enjoying consumer goodwill and loyalty and thereby increasing its relevance in the market over the years. 2023-03-06T00:00:00+00:00 https://i-scholar.in/index.php/AMBER/article/view/220792 Factors that Influence The Behavior of Young People In Making the Decision to Start A Business. Case Study 2023-05-24T13:17:03+00:00 Liana-Eugenia Meter Andreea-Florina Fora Nicoleta Georgeta Bugnar Margit Csipkes This study aims to analyze the behavior when making the decision to become entrepreneurs of young people aged 21-23 (economics undergraduates in their final year at universities in Romania and Hungary). The tool used in the analysis is the questionnaire applied that revealed the factors making up the behavior when deciding to start a business. Knowing their motivation will allow them to understand action decisions, development plans, as well as the perception of today's world and the new reality. Similar studies have highlighted the link between the behavior of the young generation, including starting a business, and access to the Internet using new technologies (43% of young people aged 21 to 24 spend between 4 and 8 hours a day in front of screens), lack of financial resources, difficulty in accessing funding sources, lack of career counseling or moral support from those close to you. Compared to the needs of students in Hungary, the study underlines, in the case of Romanian economists, the link between their behavior when facing the entrepreneurial decision and funding sources (lack of own funds, difficulty accessing funding sources), but also lack of career counseling. The identified solution is to support the establishment of a counseling center for economics students within the faculty following the model of the center that operates in the University of Hungary. 2023-03-06T00:00:00+00:00 https://i-scholar.in/index.php/AMBER/article/view/220793 Internal Migration and Urbanization: A case study from Semi-arid regions of Pakistan 2023-05-24T13:17:03+00:00 Ghamz E. Ali Siyal Imran Khalid Ayesha Qaisrani The study analyses the determinants of urbanization in semi-arid regions and the role of institutions in dealing with the issue. Focusing mainly on three semiarid districts of Pakistan, i.e., Mardan, Faisalabad, and Dera Ghazi Khan (D.G Khan), the study draws on qualitative information gathered through the indepth interviews of rural to urban migrants and key stakeholders. The push factors described by majority of urban respondents in all three districts are mainly economic, i.e., lack of employment and business opportunities in rural areas. Few respondents considered death of family members/relatives, conflict with other tribes and lack of health facilities as significant push factors behind their decision of migration. Although socio- economic factors were the primary cause of migration, climate change was not considered a direct reason. Nevertheless, a few respondents agreed that climate change had indirect effect on their decision to migrate. The pull factors are almost common in all three districts. These include better employment opportunities, proximity to their village and access to basic facilities such as educational institutions, hospitals, road and transport networks, sanitation amenities, etc. in the cities. The urban migrants faced a number of issues as a result of their migration, viz lack of proper accommodation, inaccessibility to pure drinking water, guarantor issues, finding employment or setting up business, and lack of information about public services. This has further exacerbated the situation vis-à-vis congestion of the cities as well as an increase in slum settlements. According to development authorities, major reasons for unplanned urbanization and slums creation were lack of internal migration monitoring policy and coordination gaps between service providers and authorities concerned. Furthermore, stakeholders emphasized the need for immediate attention for overall agriculture sector development, including climate resilient and agriculture smart policies to lower the push factors of migration in rural areas. 2023-03-07T00:00:00+00:00 https://i-scholar.in/index.php/AMBER/article/view/220794 Waste Management Systems Used in Oslo and Zanzibar 2023-05-26T06:53:31+00:00 Cristian Alexandru Stefanescu Razvan Catalin Dobreab Maria Loghin As we have completely entered the 21st century our planet has acquired a few progressions and enhancements, while simultaneously arriving at an exceptional degree of thriving for the majority of its occupants. Simultaneously, the improvement errors between different pieces of our planet have never been more noticeable because of the uncommon advancement of all correspondence and data sources. Quite possibly of the most apparent region where such inconsistencies are difficult to overlook because of their expansive effect is the administration of side effects, in particular the waste created by the dayto- day activities of the populace - metropolitan waste. There are nations that have carried out administration frameworks that outcome in a net less amount of waste - implying that that particular nation imports squander to use it for own enterprises and there are nations that have become storerooms for the waste created by different nations. This study thinks about the waste administration frameworks in such nations from the most evolved ones( OSLO) to the ones which are right now the most un-created ( ZANZIBAR) around here and dissects areas of strength for their flimsy spot while giving answers for development. 2023-03-06T00:00:00+00:00 https://i-scholar.in/index.php/AMBER/article/view/220795 The Intelligent Investor 2023-05-24T13:17:03+00:00 K. Kedhareshwari . 2023-03-06T00:00:00+00:00