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Dhanalakshmi, A.
- Trade and Merchant Guilds in Medieval South India:An Incisive Insight
Abstract Views :320 |
PDF Views:180
Authors
Affiliations
1 AAMS, Acharya Bangalore B-School, Bangalore, IN
1 AAMS, Acharya Bangalore B-School, Bangalore, IN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 2, No 2 (2011), Pagination: 5-15Abstract
In the economic history of Medieval South India the term 'guild' (sreni) has assumed importance. The genesis for this etymology goes back to the time the Pre-Christian era when expression nagaram is found mentioned in the Tamil Bhrami inscriptions of the second century BC . The mercantile organization has gained momentum on account of the urbanization and economic growth. This paper discusses the major trade and mercantile guilds such as, Nagarams, Ainnurruvar, Padinenvishayam, Manigramam, Valanjiyar, Erivirathalam, Nanadesi and the like which acted in the ancient days as potential centres for urban growth.Full Text
- Role of NGO (CRHSE) in Establishing Brand Identity of SHG's Products in Rural Markets
Abstract Views :266 |
PDF Views:225
Authors
R. Amudha
1,
A. Dhanalakshmi
2
Affiliations
1 Karunya School of Management, Karunya University, Coimbatore, IN
2 Acharya Academy of Management Studies, Bangalore, IN
1 Karunya School of Management, Karunya University, Coimbatore, IN
2 Acharya Academy of Management Studies, Bangalore, IN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 1, No 2 (2010), Pagination: 59-66Abstract
Rural India, a plethora of natural resources and the people harness their traditional knowledge and native skills to produce unique and innovative products with utility values at best prices. But owing to lack of industrial infrastructure and inadequate exposure to business practices, often these products fail to reach wider consumers. Many Non Governmental Organizations (NGOs) have taken the intermediary role of transforming these less known products to branded products. They have initiated revolutionizing the commercialization of the rural products at a wider reach.
This paper discusses the role of Centre for Rural Health and Social Education (CRHSE), Yelagiri Hills, in assisting the rural community, to manufacture and market the rural products. It throws light on how this NGO has brought a change in improving the standard and quality of the products to meet the requirement of the consumers and creating a demand for these products, in and around the villages of Vellore district. It deals with the strategies adopted with respect to the Self Help Groups (SHGs) on the formation, training and guidance provided in manufacturing and marketing and how rural products can be branded or an effective reach to the consumers at a wider range.
Keywords
NGOs, CRHSE, SEM Mahalir Federation and Branding Identity.Full Text
- An Empirical Study on The Adoption Intention of Financial Technology (Fintech) Services Among Bank Users
Abstract Views :321 |
PDF Views:138
Authors
Affiliations
1 Professor, School of Foreign Studies, Wenzhou University, CN
2 Associate Professor, Acharya Bangalore B School, Bangalore, Karnataka, IN
3 Associate Professor, School of Foreign Studies, Wenzhou University, CN
1 Professor, School of Foreign Studies, Wenzhou University, CN
2 Associate Professor, Acharya Bangalore B School, Bangalore, Karnataka, IN
3 Associate Professor, School of Foreign Studies, Wenzhou University, CN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 13, No 1 (2022), Pagination: 13-22Abstract
Fintech is a buzzword in the techno-savvy world. Most of the bank users today are comfortable in using digital payment methods, and seen least usage of wallet to carry cash especially in urban and semi urban areas. Thanks to the Financial Technology (Fintech), it has made the life more convenient since it provides wide range of services than the traditional banking services from mobile wallets to peer-to-peer lending to insurance, Fintech services have redefined the way in which consumers and businesses carry out their routine transactions. However, the data shows that the usage of cash still continues in India. This study aims to examine the perception and trust of bank users in the overall payment methods. And also, to examine the influence of demographic factors namely, gender, age, level of education and income which determine the choice of using Fintech. The results shows that the adoption intention of bank users in Fintech are positively correlated, it indicates that respondents have positive intention towards the adoption of Fintech services. It is also found that irrespective of the gender the usage of Fintech services is more in the current scenario.Keywords
Fintech, Digital Payments, Adoption Intention, Trust in Digital Payment, Government SupportFull Text
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