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Authors
Affiliations
1 S.R Luthra Institute of Management, Surat, IN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 1, No 2 (2010), Pagination: 19-36
Abstract
NGOs get funds from the government, corporate houses or are given donations by individuals in India or abroad. But the trend is that the corporates listen to only those NGOs which they fear can read the fine print of their balance sheets and expose flaws in their processes and products. Herein lies a big task before the NGOs to understand the workings of big business houses and with this understanding, they can demand accountability and transparency.
For the research the top 5 sectors (pertaining to their sales) and their CSR rating of various companies from the respective sectors is gained from "Karmayog CSR Rating 2007-2008." Further a relationship is established between the sales and the CSR rating of companies in these sectors. Cross tabulation and chi-square test has been employed. The study ends with a conclusion which allows the various NGOs to identify potential organizations and sectors which may be more positively predisposed to CSR activities in the future. Thus, it clearly forecasts the need and creation of a symbiotic relationship between NGOs desiring resources and organizations willing to share their resources with them.
Keywords
NGOs, CSR, Organizations.
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