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Mahajan, Darshan
- An Empirical Study on Psychographic Parameters Influencing the Buying Behaviour of Home Appliances: Gen.X vs. Gen.Y Customers
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1 Balaji Institute of International Business, Pune, Maharashtra, IN
2 National Institute of Construction Management and Research, Pune, Maharashtra, IN
1 Balaji Institute of International Business, Pune, Maharashtra, IN
2 National Institute of Construction Management and Research, Pune, Maharashtra, IN