AMBER – ABBS Management Business and Entrepreneurship Review

H. R. Venkatesha

Abstract

This issue of AMBER focuses on Technology and Human Resource Management. The issue carries articles in related areas.

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H. R. Venkatesha ¹, Anni Arnav ²

Affiliations
1 Acharya Bangalore B-School, Bengaluru, IN
2 Jain University, Bengaluru, IN

Abstract

Technology has been developed in the area of Human Resource Management (HRM) with the objective of virtual communication and automated processes in most of the HR processes at workplace. Numerous reasons can be ascribed to the alignment of traditional HR roles and responsibilities with technology based roles and processes in the HR domain. Cost -cutting, progression of the existing manual work with automation, global culture, changing values, virtual communication, HR as a resource and several other factors have contributed to the gradual changes. It would be very intricate to bring into line the growing demand for technical growth with diversified roles and responsibilities in HR area for the Leaders. Performance assessment metrics, HRIS (Human Resource Information Systems), IT applications on HRM, HR audit, web-based technology and various other aspects of HRM is making the HR leaders proactive in each and every phase of work. The employees call for the training which meets the global standards through technology based approach in structuring the learning and also the contentment with the job. The strategic thinking and proactive forecasting of the HR needs of the organization is one of the great challenges of HRD (Human Resource Development). This research paper is an attempt to know different instructional design methods used for training in IT companies of Bengaluru. Further, it helps to appraise the existing methods and to discern the Management reactions to the global changes of technology in HR. We would realize the training implications with the methods used for training employees in IT companies of Bengaluru.

Keywords

Human Resource Information Systems, HR Audit, Human Resource Development, Instructional Design Methods & Training Technology.

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H. R. Venkatesha

Abstract

Papers that explore the reasons behind the need for the study of business history to papers that explore certain sectors of relevance pertaining to a particular industry have been included in this special edition. Papers have also been included that highlight the various economic aspects in the ancient times drawn from the writings of renowned ancient texts. Historical places of relevance have also been looked into for their significant development and the way they have been sustained themselves and grown into centers of economic relevance. Thus, this journal gives a multifaceted view to south Indian business history.

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Krishna B. Koppa ¹, H. R. Venkatesha ²

Affiliations
1 CMS Business School, Jain University, Bangalore, IN
2 Acharya Bangalore B-School, Bangalore, IN

Abstract

Events do not take place in isolation. There are always circumstances preceding any event as well as consequences. Any understanding of a phenomenon or a situation will usually have to be based on a knowledge and appreciation of the trajectory of circumstances which have lead up to it (O'Brienm, Remenyi 2004). Thinking historically is not an easy process. It definitely requires an appreciation of the dynamic nature of change in human systems, which of course are highly complex. Business history can be turned into actionable knowledge for decision making.

Business history of a nation has its own role in shaping the way its policymakers think about future desired goals related to economic, human and entrepreneurship development. The decisions made in the past limit or expand the available solutions. The business history serves as a potential tool for decision making. Other uses of business history can be using relevant past to unite and inspire people, to plan forward and to leave a legacy. However, research in Indian business history and its usage is still in its infancy (Tripathi, 2014).

This paper attempts to look at several perspectives on business history and progress of the scholarship in Indian business history. The paper also tries to propagate the potent uses of business history as a decision making tool, and suggest decision makers to encourage development and usage of Indian business history to script India's future. For this conceptual paper, the research undertaken is exploratory in nature with relevant secondary data.

Keywords

India, Business History, Past, Future, Policymaking, Decision Making Tool.

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H. R. Venkatesha

Abstract

"Gender budgeting is the implementation of gender main streaming in the budgetary process. This means the valorisation of budgets from the viewpoint of gender, in which case the gender question is taken into account at all levels of the budgetary process with the aim of promoting the equality of women and men".

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H. R. Venkatesha

Abstract

"Financial Inclusion means that households and businesses have access and can effectively use appropriate financial services. Such services must be provided responsibly and sustainably, in a well regulated environment".

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H. R. Venkatesha ¹, K. S. Naik ²

Affiliations
1 Acharya Bangalore B School, Bangalore, IN
2 Manna Centre for Ethics Research, Bangalore, IN

Abstract

This paper is based on the role of ethics in management. A comparison of the ethical management systems of MNCs in India and Indian Companies has been made covering various ethical management practices. The normal belief that ethical management systems in MNCs are better are found to be largely untrue. With reference to ethical practices, Indian companies fare better. For the purpose of comparison, the views of the senior management were only taken while the original research also covered middle management and employees.

Keywords

Ethical Related Actions, Values, Cultures, Ethical Standards, Corporate Hierarchy.

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H. R. Venkatesha

Abstract

Globalization is irreversible. We have reached a stage where no country in the comity of nations can live in isolation. Cross border business is the order of the day. Mobility of technology, human resource, capital, goods and services from one country to others is growing year after year. In particular, Information Technology has made remarkable impact on global business. Increasing mergers and acquisitions are new norms today. In this background, Transnational and Multinational corporations have to 'learn' to do business in different cultural, Political, Economic and Geographical environments. This is not only true with different countries, it is also true to a great extent within the same country. There would be sub-cultures and different Political, Economic and Geographical environments within a country. India is a good example for this. Hence, it is important to understand different cultures and cross cultural implications to successfully do business across the borders.

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H. R. Venkatesha

Abstract

This volume of AMBER would focus on Green Entrepreneurship and Sustainable Development. Posterity will not excuse us, if this generation does not make development sustainable. Green Entrepreneurship, Green Consumers in India, Green Banking Vis a Vis Ethical Banking, E-Waste Management, Green HR Practices, Decoding Green Productivity and Making Ecopreneurs are the important topics covered in this volume.

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H. R. Venkatesha

Abstract

ABBS is adjudged as one of the best emerging B-Schools in India in its category. The success story of ABBS is very much inspiring. ABBS has carved a niche for itself in a matter of a few years. While, the learning cycle for the best B-Schools in India has spanned decades. This lesson of rapid learning and growth is valuable to us. We want to repeat this success saga with our Journal too. The Journal would focus on a selected theme in each of its issue. In this issue, we are focusing on 'Business Vision 2020'. India is emerging. The whole world, in particular, the western world is looking at India's growth rate with awe. Rest of the world saw with surprise the way in which India overcame the problem of recession. One billion plus population, with more than 50 percent being blow 30 years are productive and provide huge market. By any standard and estimation, this century would be of countries like India and China. In this point of inflection, the policy makers, management practitioners, academicians should be in a position to understand the business environment by 2020 and beyond. Hence, AMBER has taken the 'Business Vision 2020' as the theme of this issue of the Journal. The issue has carried articles on different management functions under the broad theme of the issue.

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H. R. Venkatesha

Abstract

AMBER has carved a niche among the elite club of referred journals. Our vision of making AMBER a journal focusing on particular theme in each issue has made big difference. Thanks to all those who helped us to visualize this dream.

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H. R. Venkatesha ¹

Affiliations
1 Acharya Bangalore B-School, Bengaluru, IN

Abstract

Dear Readers,

Ecosystem for Growth of Business is chameleon of a concept. In this VUCA world, the Ecosystem required for growth of different industries, in different countries at different point of time is different. This makes the concept dynamic and complicated too. All stakeholders are trying to understand and manage the ecosystem to get full advantage to achieve their respective objectives.

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H. R. Venkatesha ¹

Affiliations
1 Acharya Bangalore B-School, Bengaluru, IN

Abstract

I am happy to place seventeenth issue of AMBER in your hands with the theme 'Entrepreneurship and Startups'. The authors have covered important topics on Entrepreneurship in this issue. Case study and Book Reviews have added flair to the Journal. This is a small effort by ABBS in knowledge creation and dissemination. I am sure this issue would act as a fillip to the Entrepreneurship and Startup culture which is evolving in India. I wish the readers would benefit from this issue and would give feedback to make the forthcoming issues better.

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H. R. Venkatesha ¹

Affiliations
1 Acharya Bangalore B-School, Bengaluru, IN

Abstract

I am happy to place AMBER, 10th Volume on your hand. We are very happy to mulch what we have done in the last ten years. We feel happy but that does not make us complacent. We have to take the Journal to newer heights. Quality is a journey, not a destination.

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H. R. Venkatesha ¹, M. Viswanathan ²

Affiliations
1 Acharya Bangalore B-School, Bengaluru, IN
2 Department of Management Studies (PG), Acharya Bangalore B School (ABBS), Bengaluru, Karnataka, IN

Abstract

Many of us opt for Credit Cards provided by various banks for the convenience it extends in making purchases on credit with no interest for a limited period and various other offers attached to it. The customer care rendered in giving this service is more or less similar with all the banks. What we take for granted is the various security barriers that the banks employ to protect the customer while making financial transactions. What we are unaware is the quality of these security barriers which we associate with the brand name, reputation and credibility of the bank we choose. No customer knows to what extent the data he gives the bank when filling the application form and other information that the banks emphasize that the customers should keep confidential leaks into the public domain till he / she experiences a breach in the security barriers that is meant to protect the customer. That is when the customer is exposed to the fraudulent transactions in his / her card due to negligence arising from irresponsible conduct by the customer or by the impact of external factors in digital transactions beyond the control of individuals. These are described as cyber crime in digital marketing. This case study is based on the real time experience of Victor (Pseudonym) as a victim of cyber crime in credit card based transactions. The purpose of this case study is to share Victor's experience as a victim of cyber crime and reveal the inadequacies in the electronic financial transactions in India with particular reference to credit / debit card based transactions in digital marketing and expose the attitude of the service provider, namely the concerned bank (Bank X) (identity not revealed), in withdrawing their customer support at such a crucial juncture, thus turning customer care into a customer's nightmare. The steps to be taken by the victim to mitigate the impact of cyber crime has been given in detail as prescribed by the Cyber Crimes Cell. The steps to be taken in seeking relief as recommended by the bank as service provider has been stated under 'Escalation Matrix' in the study. In addition, precautions to be adopted in card based transactions has also been discussed.

Keywords

Security Barriers, Cyber Crime, Electronic Financial Transactions, Customer Care, Escalation Matrix.

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H. R. Venkatesha ¹

Affiliations
1 Director & AMBER- Chief Editor, Acharya Bangalore B School, IN

Abstract

No Abstract.

Keywords

No Keywords.

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H. R. Venkatesha ¹

Affiliations
1 Director & AMBER - Chief Editor, Acharya Bangalore B School, IN

Abstract

No Abstract.

Keywords

No Keywords.

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