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Durai, K.
- Impact of Social Media on Brand Preference, Buying Behaviour and Purchase Decision among Millennials Towards Various Electronic Products
Abstract Views :676 |
PDF Views:399
Authors
K. Durai
1,
K. Saravanan
2
Affiliations
1 Vivekananda Institute of Management Studies (VIMS), (Affiliated to Anna University) Coimbatore – 641107. Tamil Nadu, IN
2 Department of Management Studies, SCAD College of Engineering and Technology, Cheranmahadevi- 627414. Tirunelveli, Tamil Nadu, IN
1 Vivekananda Institute of Management Studies (VIMS), (Affiliated to Anna University) Coimbatore – 641107. Tamil Nadu, IN
2 Department of Management Studies, SCAD College of Engineering and Technology, Cheranmahadevi- 627414. Tirunelveli, Tamil Nadu, IN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 11, No 1 (2020), Pagination: 60-77Abstract
The emergence of social media on the face of global society has created a new network of social connections. With the advancement in the technology, the interest of Millennials has shifted from traditional methods to the social media for gaining information. Millennials constitutes a large proportion of world‘s population with immense purchasing power enabling many businesses targeting them. Researches show that this generation has different buying behavior as compared to the earlier generation characterizing them as one of the biggest consumer community in the overall global consumption. The role social media played in making them one of the biggest consumer community has also revolutionized the market for Electronic Products. Social networking has armed the fashion apparel industry with the ability to grasp a gigantic mass of consumer with just a single update on social media. Almost all the electronic product brands and consumers are now interacting genuinely on social media platform. This area, studying the impact of social media on consumer buying behaviour has become a favorite topic among the researchers across the world. The current paper aims to dig deeper into the impact of social media on buying behaviour of Millennials at the same time finding the factors influencing the buying of Electronic Products on social media platform.Keywords
Social Media, Buying Behaviour, Online Shopping Sites, Social Media Platforms.Full Text
- Effective Work Environment : The Foremost Arbitrator to Persuade Job Satisfaction Using NIPM-WE Model
Abstract Views :166 |
PDF Views:121
Authors
M. Parimalam
1,
K. Durai
2
Affiliations
1 Suguna College of Arts and Science, Coimbatore, Tamilnadu, IN
2 Vivekananda Institute Of Management Studies (VIMS), Coimbatore, Tamilnadu, IN
1 Suguna College of Arts and Science, Coimbatore, Tamilnadu, IN
2 Vivekananda Institute Of Management Studies (VIMS), Coimbatore, Tamilnadu, IN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 13, No 2 (2022), Pagination: 28-36Abstract
The dynamic nature of working environment leads to many confronts in the organizations. The major confront that organizations want to focus is the satisfaction of their employees as well as to cope up with changing environment. In order to reach the efficiency and effectiveness, organization should provide very good working environment which in turn emphasis the employees to work towards their goal. The research paper reveals the impact of work environment towards job satisfaction of employees working in manufacturing industry. A valid sample of 239 respondents was selected from different categories of job profile from the manufacturing industry and the collected data were analyzed by using the SPSS through correlation and regression analysis. The findings revealed that there is a close association as well as impact of Job Satisfaction with Work Environment. The manufacturing industry necessitates its focus on the reshuffle of roles and the responsibility of individual employee’s which in turn helps to attain the competitive advantage without forfeiting the basic objective.Keywords
Job Satisfaction, Work Environment, Organizational Culture.Full Text
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