AMBER – ABBS Management Business and Entrepreneurship Review

M. Muninarayanappa ¹, M. A. Nirmala ²

Affiliations
1 Department of Commerce, Bangalore University, Bangalore-560 001, Karnataka, IN
2 Department of Management Studies (CBSMS), Bangalore University, Bangalore-560001, Karnataka, IN

Abstract

India's mainstay is agriculture. Entrepreneurs can explore many options in the food grain cultivation and marketing segments. Inefficient management, lack of infrastructure, poor storage facilities leads to huge losses of food grains and fresh produce in India. Entrepreneurs can add value with proper management and marketing initiatives. The processed food market opens a great potential for entrepreneurs be it fast food, packaged food or organic food. Fresh fruits and vegetables too have a good demand abroad. In this research article an attempt is made to reveal the importance of food processing in India and opportunities of the same. A good network of food processing units can help potential exporters build a good business.

Keywords

Food Processing, Industry, Packing, Innovation, Storage.

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