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Rajan, R K Prema
- An Empirical Study on The Adoption Intention of Financial Technology (Fintech) Services Among Bank Users
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1 Professor, School of Foreign Studies, Wenzhou University, CN
2 Associate Professor, Acharya Bangalore B School, Bangalore, Karnataka, IN
3 Associate Professor, School of Foreign Studies, Wenzhou University, CN
1 Professor, School of Foreign Studies, Wenzhou University, CN
2 Associate Professor, Acharya Bangalore B School, Bangalore, Karnataka, IN
3 Associate Professor, School of Foreign Studies, Wenzhou University, CN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 13, No 1 (2022), Pagination: 13-22Abstract
Fintech is a buzzword in the techno-savvy world. Most of the bank users today are comfortable in using digital payment methods, and seen least usage of wallet to carry cash especially in urban and semi urban areas. Thanks to the Financial Technology (Fintech), it has made the life more convenient since it provides wide range of services than the traditional banking services from mobile wallets to peer-to-peer lending to insurance, Fintech services have redefined the way in which consumers and businesses carry out their routine transactions. However, the data shows that the usage of cash still continues in India. This study aims to examine the perception and trust of bank users in the overall payment methods. And also, to examine the influence of demographic factors namely, gender, age, level of education and income which determine the choice of using Fintech. The results shows that the adoption intention of bank users in Fintech are positively correlated, it indicates that respondents have positive intention towards the adoption of Fintech services. It is also found that irrespective of the gender the usage of Fintech services is more in the current scenario.Keywords
Fintech, Digital Payments, Adoption Intention, Trust in Digital Payment, Government SupportFull Text
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