AMBER – ABBS Management Business and Entrepreneurship Review

R. S. Ramesh ¹

Affiliations
1 Dept of Management Studies, JSSATE, Bangalore-560060, IN

Abstract

This book explicitly makes an attempt to analyze the two distinct intellectual traditions and odd combination viz. rural development (a hybrid of rural sociology and human spatial geography) and tourism, a feat the authors achieved remarkably well. The authors, Lesley Roberts and Derek Hall, are associated with Leisure and Tourism Management Department, Scottish Agricultural College in Ayr. Shire. It is a jointly authored book; they have included numerous short invited contributions from a wide range of contributors from Europe.

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R. S. Ramesh ¹

Affiliations
1 JSS Academy of Technical Education, IN

Abstract

This book is the Winner of The Academy of Management's George R. Terry, Book Award for Outstanding Contribution to the Advancement of Knowledge in the Field Of Management. Michael Porter wrote competitive strategy in early 80's and wrote competitive advantage in 1985 on the essential companion to it. Competitive strategy concentrates on the industry where as competitive advantage concentrates on the firm. Competitive advantage is at the heart of a firm's performance in competitive marketing & this book is about how a firm can create & sustain it. The concepts in the book help to build a bridge between strategy formulation & implementation.

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