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Gurusamy, S.
- Indian Working Women’s Gold Obsession and Stock Market Dilemma:An Empirical Investigation
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Authors
P. Hemavathy
1,
S. Gurusamy
2
Affiliations
1 Department of Commerce, University of Madras, Chepauk, Chennai – 600 005, IN
2 Department of Commerce, University of Madras, Chepauk, Chennai- 600 005, IN
1 Department of Commerce, University of Madras, Chepauk, Chennai – 600 005, IN
2 Department of Commerce, University of Madras, Chepauk, Chennai- 600 005, IN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 7, No 1 (2016), Pagination: 14-29Abstract
This paper attempts to investigate the adoring Gold market and panic-stricken Stock market in India by exploring the perception of Indian working women. The researcher analyses the influence of demographic variables and gold obsession factors on the Knowledge, Social, Psychological, and Demographic factors which affects the stock market participation. Results revealed that the working women need to be financially knowledgeable in order to manage their finances especially in the stock market. The researcher also finds that the gluttonous demand for gold in India that has been predominantly resisting the retail participation in the Indian equity market. Rigorous financial education will influence the Indian working women to revisit the Indian stock market.Keywords
Gold Obsession, Stock Market Participation, Capital Appreciation, Religious Factor, Social Factor, Working Women.Full Text
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