AMBER – ABBS Management Business and Entrepreneurship Review

Abstract

The growing popularity of Internet banking has also brought increasing anxiety over whether something as private and personal as a bank account can be fully protected in the relatively unregulated and un policed world of the internet.

A market survey was carried out in specific areas of Bangalore city.

The primary data was collected with the help of a structured questionnaire administrated among 50 respondents from Bangalore city. The statistical tools applied on the data were, Chi-square and Factor analysis to identify the important factors affecting on-line banking.

The findings were: 'Convenience' and 'saving time' were the major factor to adopt on-line banking. 'Security' and 'privacy' were two major concerns of customers towards not adopting on-line banking services on a regular basis. Banks have to work out a model of safety and security of the customers' information and the market penetration in the days to come.

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