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An Assessment of Customer Satisfaction and Electronic Fund Transfer Services in Selected Banks


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1 Pt. Jawaharlal Nehru Institute of Business Management, Vikram University, Ujjain, Madhya Pradesh, India
     

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Electronic Funds Transfer ('EFT') as a modern, global consumer payment method continues to expand rapidly by comparison with credit cards and traditional paper-based forms of payment. In the EFT payments system, consumers are exposed to risks quite different from those in traditional payments instruments. Being a globalized market, the customers seek and demand world class product. In today's global market, the competitive advantage lies in delivering high quality service to the customers. This paper assesses the impact of EFT services on Customer Satisfaction in net banking environment.It is an effort to examine the relationship between the demographic variables and customers satisfaction in internet banking. Present research shows that, demographics of the customers are one of the most important factors which influence the use of internet banking services on EFT services.

Keywords

EFT, Customer, Satisfaction, Net Banking and Demographic Variables.
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  • An Assessment of Customer Satisfaction and Electronic Fund Transfer Services in Selected Banks

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Authors

D. D. Bedia
Pt. Jawaharlal Nehru Institute of Business Management, Vikram University, Ujjain, Madhya Pradesh, India
Sonesh Malik
Pt. Jawaharlal Nehru Institute of Business Management, Vikram University, Ujjain, Madhya Pradesh, India

Abstract


Electronic Funds Transfer ('EFT') as a modern, global consumer payment method continues to expand rapidly by comparison with credit cards and traditional paper-based forms of payment. In the EFT payments system, consumers are exposed to risks quite different from those in traditional payments instruments. Being a globalized market, the customers seek and demand world class product. In today's global market, the competitive advantage lies in delivering high quality service to the customers. This paper assesses the impact of EFT services on Customer Satisfaction in net banking environment.It is an effort to examine the relationship between the demographic variables and customers satisfaction in internet banking. Present research shows that, demographics of the customers are one of the most important factors which influence the use of internet banking services on EFT services.

Keywords


EFT, Customer, Satisfaction, Net Banking and Demographic Variables.

References