ANWESH: International Journal of Management & Information Technology

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Creating Effective Social Responsibility Using Social Media


Affiliations
1 DOMS, COER School of Management, Roorkee, Uttarakhand, India
2 Uttarakhand Technical University, Dehradun, Uttarakhand, India
     

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In today's era of Social Media, the organizations are finding different ways to benefit from the usage of various social media platforms. Nowadays every small and big organization is using Social media as an effective marketing tool. Social Networking Websites like Facebook and Twitter can have a major influence on various activities of an organization, depending upon how effectively the organization adapts it. Social media gives the power to the organization and its employees to strategies the social cause that they are aiming for. The employees use the power of social media to publicise their voice and expand the social cause of their organization exponentially. Various social media platforms have boosted the power of social media campaign and increased the reachability of the social cause of the organizations.

The aim of this paper is to find various ways the social media channels can be helpful and how these channels currently been utilized by the organizations in order to promote their social cause.


Keywords

Corporate Social Responsibility, Facebook, Social Media, Twitter, You Tube.
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Abstract Views: 199

PDF Views: 5




  • Creating Effective Social Responsibility Using Social Media

Abstract Views: 199  |  PDF Views: 5

Authors

Rajesh Upadhyay
DOMS, COER School of Management, Roorkee, Uttarakhand, India
Abhishek Hatwal
Uttarakhand Technical University, Dehradun, Uttarakhand, India

Abstract


In today's era of Social Media, the organizations are finding different ways to benefit from the usage of various social media platforms. Nowadays every small and big organization is using Social media as an effective marketing tool. Social Networking Websites like Facebook and Twitter can have a major influence on various activities of an organization, depending upon how effectively the organization adapts it. Social media gives the power to the organization and its employees to strategies the social cause that they are aiming for. The employees use the power of social media to publicise their voice and expand the social cause of their organization exponentially. Various social media platforms have boosted the power of social media campaign and increased the reachability of the social cause of the organizations.

The aim of this paper is to find various ways the social media channels can be helpful and how these channels currently been utilized by the organizations in order to promote their social cause.


Keywords


Corporate Social Responsibility, Facebook, Social Media, Twitter, You Tube.

References