ANWESH: International Journal of Management & Information Technology

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Creating Effective Social Responsibility Using Social Media


Affiliations
1 DOMS, COER School of Management, Roorkee, Uttarakhand, India
2 Uttarakhand Technical University, Dehradun, Uttarakhand, India
     

   Subscribe/Renew Journal


In today's era of Social Media, the organizations are finding different ways to benefit from the usage of various social media platforms. Nowadays every small and big organization is using Social media as an effective marketing tool. Social Networking Websites like Facebook and Twitter can have a major influence on various activities of an organization, depending upon how effectively the organization adapts it. Social media gives the power to the organization and its employees to strategies the social cause that they are aiming for. The employees use the power of social media to publicise their voice and expand the social cause of their organization exponentially. Various social media platforms have boosted the power of social media campaign and increased the reachability of the social cause of the organizations.

The aim of this paper is to find various ways the social media channels can be helpful and how these channels currently been utilized by the organizations in order to promote their social cause.


Keywords

Corporate Social Responsibility, Facebook, Social Media, Twitter, You Tube.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Leadpages, and Infusionsoft,“2016 small business marketing trends report”.

  • C. Li, and J. Bernoff, Groundswell: Winning in a World Transformed by Social Technologies, Boston: Harvard Business Press, 2008.

  • R. Scoble, and S. Israel, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, John Wiley and Sons, Inc., Hoboken, New Jersy, January 2006.

  • C. M. K. Cheung, M. K. O. Lee, and D. R. Thadani, “The impact of positive electronic word-of-mouth on consumer online purchasing decision,” In: M. D. Lytras et al. (eds) Visioning and Engineering the Knowledge Society. A Web Science Perspective. WSKS 2009, Lecture Notes in Computer Science, vol. 5736, pp. 501-510, Springer, Berlin, Heidelberg.

  • https://www.techinasia.com/lg-csr-facebook

  • D. Barefoot, and J. Szabo, Friends with Benefits: A Social Media-Marketing Handbook, No Starch Press, San Francisco, 2010.

  • I. Tanuri, “A literature review: Role of social media in contemporary marketing,” 2010.

  • A. T. Stephen, and J. Galak, “The complementary roles of traditional and social media in driving marketing performance,” 2009.

  • A. M. Weiss, N. H. Lurie, and D. J. Macinnis, “Listening to strangers: whose responses are valuable, how valuable are they, and why?,” Journal of Marketing Research, vol. 45, no. 4, pp. 425-436, August 2008.

  • G. Powell, S. Groves, and J. Dimos, ROI of Social Media: How to Improve the Return on your Social Marketing Investment, John Wiley and Sons, New York, January 2011.

  • https://news.samsung.com/in/samsung-smart-class-in-navodaya-schools-help-over-2-lakh-children/


Abstract Views: 291

PDF Views: 5




  • Creating Effective Social Responsibility Using Social Media

Abstract Views: 291  |  PDF Views: 5

Authors

Rajesh Upadhyay
DOMS, COER School of Management, Roorkee, Uttarakhand, India
Abhishek Hatwal
Uttarakhand Technical University, Dehradun, Uttarakhand, India

Abstract


In today's era of Social Media, the organizations are finding different ways to benefit from the usage of various social media platforms. Nowadays every small and big organization is using Social media as an effective marketing tool. Social Networking Websites like Facebook and Twitter can have a major influence on various activities of an organization, depending upon how effectively the organization adapts it. Social media gives the power to the organization and its employees to strategies the social cause that they are aiming for. The employees use the power of social media to publicise their voice and expand the social cause of their organization exponentially. Various social media platforms have boosted the power of social media campaign and increased the reachability of the social cause of the organizations.

The aim of this paper is to find various ways the social media channels can be helpful and how these channels currently been utilized by the organizations in order to promote their social cause.


Keywords


Corporate Social Responsibility, Facebook, Social Media, Twitter, You Tube.

References