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Resource Mobilisation & Portfolio Management Strategies of Investment Companies:A Review Paper


Affiliations
1 Department of Management Studies, UTU, Dehradun, Uttarakhand, India
2 COER School of Management, Roorkee, Uttarakhand, India
     

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There are different strategies that companies derive to attract the customer. Especially the investment companies define strategies to create potential investors and retain the existing customers. Mutual fund companies or asset management companies particularly need to strategies their needs with multi-folded criteria. Like transparency, liquidity, safety and hedge against inflation and market risk. This review paper hovers around the literature studies that help in setting a foundation to understand the resource mobilisation and understanding of portfolio management.

Keywords

Investment Companies, Mutual Funds, Resource Mobilisation, Strategies.
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  • Resource Mobilisation & Portfolio Management Strategies of Investment Companies:A Review Paper

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Authors

Sweta Gaur
Department of Management Studies, UTU, Dehradun, Uttarakhand, India
Veeralakshmi
COER School of Management, Roorkee, Uttarakhand, India

Abstract


There are different strategies that companies derive to attract the customer. Especially the investment companies define strategies to create potential investors and retain the existing customers. Mutual fund companies or asset management companies particularly need to strategies their needs with multi-folded criteria. Like transparency, liquidity, safety and hedge against inflation and market risk. This review paper hovers around the literature studies that help in setting a foundation to understand the resource mobilisation and understanding of portfolio management.

Keywords


Investment Companies, Mutual Funds, Resource Mobilisation, Strategies.

References