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Retail Management


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1 FORE School of Management, New Delhi, India
     

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Modern Retailing is the sunrise industry of the 21st century in India. Though retailing is centuries old, the concept of organized retail has taken off in full earnest at the turn of this century in our country. From there on, a lot of interest has been generated in the study of retailing. Many B-schools have Retail Management as a complete discipline in its own in their offering to the students or at least have this subject as an elective in marketing specialization.
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  • Retail Management

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Authors

Asif Zameer
FORE School of Management, New Delhi, India

Abstract


Modern Retailing is the sunrise industry of the 21st century in India. Though retailing is centuries old, the concept of organized retail has taken off in full earnest at the turn of this century in our country. From there on, a lot of interest has been generated in the study of retailing. Many B-schools have Retail Management as a complete discipline in its own in their offering to the students or at least have this subject as an elective in marketing specialization.