Inbound Selling:How to Change the Way You Sell to Match How People Buy by Brian Signorelli, Wiley, Delhi, 2018, Pages 250, Price Rs. 399/-

The world of sales has changed over the past decade due to unprecedented access to information through internet. Before internet, the buyers had to talk to sales people to make a purchase. They needed to understand the details of the offerings and most of the time sales people used to manipulate this information in order to get sale and this use to leave a bad experience with many buyers. Now internet has empowered buyers and made the traditional selling ineffective and 60 percent of purchasing decisions are made without sales professionals.