Abhigyan https://i-scholar.in/index.php/Abhigyan <p><em>Abhigyan</em> is the quarterly Management Journal of Foundation for Organisational Research  &amp; Education, New Delhi.<strong> FORE</strong> has been publishing an internationally acclaimed <strong>refereed quarterly Management Journal</strong> – <strong><em>ABHIGYAN </em></strong>for the last 34  years with unflinching regularity and affordable cost. The target group of Abhigyan is distinguished academics and the practitioners of management. Having a brand name among its peer group it emphasizes on original ideas. It is devoted to disseminating research and exploration of original ideas concerning organization and  management. Abhigyan continues to be listed/indexed in GALE-Cengage Learning (Farmington Hills, USA), Cabell’s Directory of publishing opportunities in management of Cabell Publishing Inc. (Texas, USA), The Psyc INFO bibliography database of the American Psychological Association and Ulrich’s International Periodicals Directory, USA. Abhigyan is listed in the approved list of Journals of UGC (Serial No. 359). The journal is currently published under the guidance and editorship of Dr. Vinayshil Gautam, Chairman, DKIF .<em> Abhigyan </em>is an essential reading for social thinkers, opinion leaders, management practitioners, academicians, corporate, entrepreneurs, policy makers and more. The writings in Abhigyan make a contribution towards better management and to effective organization. </p> FORE School of Management en-US Abhigyan 0970-2385 From the Editorial Desk https://i-scholar.in/index.php/Abhigyan/article/view/223663 No Abstract Nirmalya Bandyopadhyay 2023-12-01 2023-12-01 41 Tourism for Entertainment: Using an Expanded Marketing Mix in a Post-Pandemic Situation https://i-scholar.in/index.php/Abhigyan/article/view/223670 <div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>The growth of tourism affects not only the activities directly linked to tourism but also other sectors of the world </span><span>economy, particularly in developing countries like Bangladesh. The study aims to identify the importance of the expanded tourism marketing mix. Both primary and secondary data were collected to develop the marketing strategy for the tourism business in Bangladesh. A multiple regression model was applied to identify the </span><span>parameters of the tourism marketing mix, and the result shows place is the most influential marketing mix for </span><span>choosing a tourist spot during the COVID-19 pandemic. In the expanded marketing mix, people and physical evidence are also highly important for tourists’ visits during the pandemic period. The study implies that the actors in this sector should focus on each service marketing mix. The study guides policymakers in the industry for the post-pandemic period. </span></p></div></div></div> Afjal Hossain Farjana Easmin 2023-12-01 2023-12-01 41 Impact of Information Technology Investment on Operational Performance of MSEs in Rural Areas https://i-scholar.in/index.php/Abhigyan/article/view/223671 <div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Micro and small enterprises are influenced a lot by the adoption of information technology in terms of performance. So, the prime aim of the study is the adoption of information technology and its effects on the operational performance of micro and small enterprises in rural areas. A sample of 500 respondent firms from Punjab, Haryana </span><span>and Himachal Pradesh have been collected from the healthcare services and hospitality sector. To reach the target population, judgmental sampling technique has been used. Multiple regression technique has been applied to analyse the results. The study found that the independent variable investment in information technology has a positive impact on the operational performance. So, it is suggested that more and more investments in operational </span><span>performance enhance entrepreneurial performance, help in survival, and generate profits. </span></p></div></div></div> Gaganpreet Kaur 2023-12-01 2023-12-01 41 Performance of Equity ETFs during COVID-19 Pandemic Crisis: Evidence from India https://i-scholar.in/index.php/Abhigyan/article/view/223672 <div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>The research article examines the performance of the five most traded equity ETFs on the basis of disintegration </span><span>hypotheses and tracking errors. The study tests the disintegration hypotheses with respect to the most recent COVID-19 crisis. The study does not support the disintegration hypotheses in the case of Indian ETFs. It is </span><span>discovered that 3 out of 5 ETFs are consistently co-integrated with their underlying index before, during, and after the COVID-19 financial crisis. Additionally, it was discovered that, prior to the financial crisis, 2 out of 5 were not co-integrated with their underlying index. However, during the financial crisis, only one ETF was not </span><span>co-integrated with its benchmark index. However, after the pandemic crisis period, all the ETFs are co-integrated </span><span>with the benchmark index. Moreover, during the financial crisis, the tracking error of these five exchange-traded </span><span>funds increased and became more volatile compared to the pre-crisis and post-crisis periods. </span></p></div></div></div> Chanchal Saini Ishwar Sharma Bhawana Verma Bharti . 2023-12-01 2023-12-01 41 Facilitating Quality of Work Life of Women Faculty in Medical Colleges https://i-scholar.in/index.php/Abhigyan/article/view/223673 <div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Indian medical education system is one of the largest in the world. Although several discussions were raised in research regarding the challenges of medical education and health care professionals, few researches have </span><span>effectively addressed the problems of women faculty in medical education. This study identifies the prevalence of dual role conflicts among women faculty in medical colleges. The study also analysed the quality of work </span><span>life of women faculty across the four domains of medical discipline, followed by dental, pharmacy and nursing. The stress level of women faculty was also ascertained, and the root cause of stress for women faculty working </span><span>in medical colleges was identified with the application of the Myers–Briggs Type Indicator (MBTI). The MBTI analysis results suggest that women faculty are best motivated with well-defined policies and norms, significantly </span><span>reducing role ambiguity, and the faculty has clarity about what is expected. This also paves the way for prompt recognition for exemplary performance, substantially reducing the amount of stress. </span></p></div></div></div> Dhanya J. S. 2023-12-01 2023-12-01 41 The Future of Purpose-Driven Branding by David Aaker and Varsha Jain, Wiley, India, 2023. Pages: 270, Rs. 690/- https://i-scholar.in/index.php/Abhigyan/article/view/223674 No Abstract Pramod Chandra 2023-12-01 2023-12-01 41 Data Analytics for Business. Lessons for Sales, Marketing, and Strategy by Ira J. Haimowitz, Taylor & Francis Group, 2023. Pages: 178, Rs. 10,272/- https://i-scholar.in/index.php/Abhigyan/article/view/223677 No Abstract Saurabh Mittal 2023-12-01 2023-12-01 41