Vol 35, No 4 (2018)

Table of Contents

Vol 35, No 4 (2018)

Open Access Open Access  Restricted Access Subscription Access

Articles

An Estimation of Zone-Of-Tolerance Based on Destination Atmospherics
Arup Kumar Baksi
 Vol 35, No 4 (2018), Pagination: 1-11
ABSTRACT |  PDF     Abstract Views: 531  |  PDF Views: 2
Aligning Compensation with Business Cycle:Exploring Economics of HR
Vranda Jain, Swati Agrawal
 Vol 35, No 4 (2018), Pagination: 12-21
ABSTRACT |  PDF     Abstract Views: 510  |  PDF Views: 0
Exploring the Efficacy of Using Theatre Techniques in Teaching Business Communication
Reeta Raina
 Vol 35, No 4 (2018), Pagination: 22-30
ABSTRACT |  PDF     Abstract Views: 284  |  PDF Views: 0
Impact of Consumer Expectations on their Involvement in CSR Initiatives
Teena Saharan, Nidhi Singh
 Vol 35, No 4 (2018), Pagination: 31-41
ABSTRACT |  PDF     Abstract Views: 287  |  PDF Views: 0
Development of Facebook Fan Page Engagement Index:Empirical Evidence from India
Harsandaldeep Kaur, Mandakini Paruthi
 Vol 35, No 4 (2018), Pagination: 42-52
ABSTRACT |  PDF     Abstract Views: 280  |  PDF Views: 0
An Examination of Service Advertising Effectiveness
Aditi Naidu, Rekha Attri
 Vol 35, No 4 (2018), Pagination: 53-63
ABSTRACT |  PDF     Abstract Views: 513  |  PDF Views: 0
Outcomes of Fourfold Taxonomy of Work-Family Balance among Dual-Earners in India
Abha Bhalla, Lakhwinder Singh Kang
 Vol 35, No 4 (2018), Pagination: 64-74
ABSTRACT |  PDF     Abstract Views: 315  |  PDF Views: 0

Book Scan

Retail Management
Asif Zameer
 Vol 35, No 4 (2018), Pagination: 75-76
ABSTRACT |  PDF     Abstract Views: 253  |  PDF Views: 0
Building Internet of Things:Implement New Business Models, Disrupt Competitors, Transform Your Industry
Subhasis Bera
 Vol 35, No 4 (2018), Pagination: 76-77
ABSTRACT |  PDF     Abstract Views: 303  |  PDF Views: 1