Table of Contents
Vol 35, No 4 (2018)
Open Access
Subscription Access
Articles
| An Estimation of Zone-Of-Tolerance Based on Destination Atmospherics | ||
| Arup Kumar Baksi | ||
| Vol 35, No 4 (2018), Pagination: 1-11 | ||
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Abstract Views: 611 | PDF Views: 2 | |
| Aligning Compensation with Business Cycle:Exploring Economics of HR | ||
| Vranda Jain, Swati Agrawal | ||
| Vol 35, No 4 (2018), Pagination: 12-21 | ||
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Abstract Views: 588 | PDF Views: 0 | |
| Exploring the Efficacy of Using Theatre Techniques in Teaching Business Communication | ||
| Reeta Raina | ||
| Vol 35, No 4 (2018), Pagination: 22-30 | ||
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Abstract Views: 339 | PDF Views: 0 | |
| Impact of Consumer Expectations on their Involvement in CSR Initiatives | ||
| Teena Saharan, Nidhi Singh | ||
| Vol 35, No 4 (2018), Pagination: 31-41 | ||
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Abstract Views: 347 | PDF Views: 0 | |
| Development of Facebook Fan Page Engagement Index:Empirical Evidence from India | ||
| Harsandaldeep Kaur, Mandakini Paruthi | ||
| Vol 35, No 4 (2018), Pagination: 42-52 | ||
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Abstract Views: 331 | PDF Views: 0 | |
| An Examination of Service Advertising Effectiveness | ||
| Aditi Naidu, Rekha Attri | ||
| Vol 35, No 4 (2018), Pagination: 53-63 | ||
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Abstract Views: 600 | PDF Views: 0 | |
| Outcomes of Fourfold Taxonomy of Work-Family Balance among Dual-Earners in India | ||
| Abha Bhalla, Lakhwinder Singh Kang | ||
| Vol 35, No 4 (2018), Pagination: 64-74 | ||
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Abstract Views: 370 | PDF Views: 0 | |
Book Scan
| Retail Management | ||
| Asif Zameer | ||
| Vol 35, No 4 (2018), Pagination: 75-76 | ||
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Abstract Views: 316 | PDF Views: 0 | |
| Building Internet of Things:Implement New Business Models, Disrupt Competitors, Transform Your Industry | ||
| Subhasis Bera | ||
| Vol 35, No 4 (2018), Pagination: 76-77 | ||
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Abstract Views: 364 | PDF Views: 1 | |