Evaluation of Contemporary Fashion Footwear Designed by Refashioning Traditional Punjabi Jutti

Traditional Juttis are back on the fashion scene in a jazzed up new style. The world of fashion is cyclical and now it is the turn of the traditional Punjabi Jutti to be reinvented. Forty motifs/designs of traditional Punjabi Jutti were documented from leading stores of local markets of Muktsar and Fazilka, internet, books and magazines etc. through photographs. For this study, different designs of footwear were developed in styles/shapes variation using ten selected Jutti motifs through computer aided designing (CAD) using corel draw x4. Thus, total 10 contemporary footwear designs with selected seven style variations of each footwear were developed. Six most preferred designs of footwear preferred by the consumers were prepared and evaluated by a sub sample of 30 respondents in terms of design, shape/style, fabric used and overall appearance. Among the prepared footwear, the most preferred footwear was design code C₂ on the basis of design, fabric type, style/shape and overall appearance, with mean score of 4.73, 5.23, 5.16 and 4.66, respectively. The quoted price for the prepared footwear C₂, H₇ and G₁ were found to be adequate with profit margin of 50, 26.58 and 19.89 per cent, respectively.