Asian Journal of Home Science

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Female Consumers Buying Behaviour for Fashion Apparels: An Exploratory Study


Affiliations
1 Department of Textiles and Apparel Designing, College of Community and Applied Sciences, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India
     

   Subscribe/Renew Journal


Apparel is billion-dollar industry employing millions of the people around the world. Over the last one decade, apparel industry has gone through the drastic change in the world market. Indian garment industry is very diverse in size, manufacturing facility, type of apparel produced, quantity and quality of output, cost and requirement for fabric etc. It comprises suppliers of ready-made garments for both, domestic or exports markets. This study is targeted on females buying behaviour for the purchase of their apparel. Women in age range of 16-45 year were selected for the study. Structured questionnaire and personal interview method was used for data collection data were coded and analyzed. Results revealed that availability of fund is major factor for purchase for middle age women, they occasionally purchase clothes, and usually purchase formal wear i.e. tighties and kurties. College girls’ apparel buying behaviour revealed that they usually purchase clothes monthly and availability of funds is least important factor for them. Apparel buying behaviour of girls is affected by friends while of middle age women decision to buy is affected by husband.

Keywords

Apparel Industry, Buying behaviour, Female preference in design, Fashion apparel, Apparel preference
Subscription Login to verify subscription
User
Notifications
Font Size


  • Crotty, M. (1998). The foundations of social research: meaning and perspective in the research process, London: Sage Publication

  • Dholakia, R.R. (1999). Going shopping: key determinants of shopping Behaviors and motivations. Internat. J. Retail & Distribution Mgmt., 4: 154-165.

  • Gurunathan, B. and Krishnakumar, M. (2013). Factors Influencing Apparel Buying Behavior in India: A Measurement Model. Paripex-Indian J. Res., 2 (3) : 218-224.

  • Jukariya, T. and Singhvi, R.A. (2018). Study of factors affecting online buying behavior of students. Internat. J. Curr. Microbiol. & Appl. Sci., 7 (01) : 2558-2565.

  • Kent, R. (1999). Marketing Research: Measurement, Method and Application. London: International Thomson Business Press.

  • Kotler, P. et al. (1996). Principles of Marketing. (European ed.). Europe: Prentice Hall.

  • Singh, N. and Sarvana, R.A. (2013). Comprehensive study on females buying behavior for apparel segment in Coimbatore.

  • Internat. J. Textile & Fashion Technol. (IJTFT), 3 (1) : 67-82 Wheeler, A. (2006). Designing Brand Identity. New Jersey: John Wiley & Sons Ltd.

  • https://www.investindia.gov.in/sector/textiles-apparel https://www.fibre2fashion.com/industry-article/2363/indiantextileindustry-an-overview

  • https://www.ibef.org/exports/apparel-industry-india.aspx

  • https://shodhganga.inflibnet.ac.in/bitstream/10603/106083/7/ 07_chapter%201.pdf

  • https://www.researchgate.net/publication/273333647_Factors _Affecting_the_ Customer_Buying_ Behavior_ in_ Relation _ to_Readymade_Garments_in_Bangladesh.


Abstract Views: 643

PDF Views: 0




  • Female Consumers Buying Behaviour for Fashion Apparels: An Exploratory Study

Abstract Views: 643  |  PDF Views: 0

Authors

Meenakshi Mishra
Department of Textiles and Apparel Designing, College of Community and Applied Sciences, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India
Sudha Babel
Department of Textiles and Apparel Designing, College of Community and Applied Sciences, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India

Abstract


Apparel is billion-dollar industry employing millions of the people around the world. Over the last one decade, apparel industry has gone through the drastic change in the world market. Indian garment industry is very diverse in size, manufacturing facility, type of apparel produced, quantity and quality of output, cost and requirement for fabric etc. It comprises suppliers of ready-made garments for both, domestic or exports markets. This study is targeted on females buying behaviour for the purchase of their apparel. Women in age range of 16-45 year were selected for the study. Structured questionnaire and personal interview method was used for data collection data were coded and analyzed. Results revealed that availability of fund is major factor for purchase for middle age women, they occasionally purchase clothes, and usually purchase formal wear i.e. tighties and kurties. College girls’ apparel buying behaviour revealed that they usually purchase clothes monthly and availability of funds is least important factor for them. Apparel buying behaviour of girls is affected by friends while of middle age women decision to buy is affected by husband.

Keywords


Apparel Industry, Buying behaviour, Female preference in design, Fashion apparel, Apparel preference

References