Asian Journal of Management

Ambarish Ghosh ¹, Aparna Ghosh ²

Affiliations
1 Disha College of Management Studies, Raipur, IN
2 St. Thomas College, Bhilai, IN

Abstract

In the last few decades internet has revolutionized the lives of millions of users of Chhattisgarh with its immense applications. With the growing productivity and economic growth online shopping has increased drastically. The world of electronic commerce, enables consumers to shop at online stores and pay for their purchases being at home. By just clicking a mouse, shoppers can buy any product online from household items to home loans. Consumers expect merchants not only make their products available on the Web, but also to make payments a simple and secure process. Online shopping is beneficial for both customer as well as the seller. With the fast growing technology online shopping is emerging in India at a very faster rate. The new report by The Boston Consulting Group (BCG), states that the number of internet users in the country is expected to nearly triple from 125 million in 2011 to 330 million by 2016 in India. This paper is a study on the reason describing the attraction of the people towards online shopping and various factors affecting it. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Chhattisgarh. The main research question in paper is how consumers behave while shopping online. Primary data was collected through the emails from personal contacts of Chhattisgarh.

Keywords

Banner Ads, Pop-Ups, Search Advertising.

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