Asian Journal of Management

Harsh Vineet Kaur ¹

Affiliations
1 School of Commerce & Management, Sri Guru Granth Sahib World University, Fatehgarh Sahib, IN

Abstract

Mudra bank is an innovation meant for 'funding the unfunded', 'banking the un-banked' . Provision of institutional finance to such micro and small business units and enterprises will not only help in improving the quality of life of these entrepreneurs, but also turn them into strong instruments of growth and employment generation. The current paper aims to study the principal objectives , benefits and drawbacks of the setting up of MUDRA bank . If India could harness the free spirit of enterprise and offer some guidance, support, training and financial assistance, then there is a potential to get an immediate jump in GDP. But the Bank has not broadened the definition of priority sector and looking beyond livelihood needs of the poor.

Keywords

MUDRA Bank, Priority Sector Lending.

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Jasminder Kaur ¹, Harsh Vineet Kaur ²

Affiliations
1 Institute of Management Studies, Bhaddal, Ropar, IN
2 School of Commerce and Management, Sri Guru Granth Sahib World University, Fatehgarh Sahib, IN

Abstract

The paper focuses to investigate the effect of leverage on profitability of companies in FMCG Sector in India. For the purpose of the study of the relationship between leverage(independent variable) is defined in terms of Financial Leverage and Profitability (dependent variable) is defined in terms of earning per share, return on net worth (return on equity), and net profit margin. The data base is fast moving consumer goods companies listed on S&P BSE FMCG Index. The research techniques include Karl Pearson Correlation and T-Test. The data of five year period from F.Y 2009-10 to 2013-14 is taken for the purpose of the study. It is expected that financial leverage exerts its influence over profitability margin and investment. The results indicate that three among seven companies under study have witnessed negative correlation between EPS and degree of financial leverage, while four companies have faced decline in return on net worth as aftermath of leverage adopted by them. It is apparent that presence of debt has not brought any positive change in net profit margins which could be due to the fact that higher interest payments cause decline in net profits.

Keywords

Capital Structure, Financial Leverage and Profitability Ratios.

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Harsh Vineet Kaur ¹

Affiliations
1 Sri Guru Granth Sahib World University, Fatehgarh Sahib, Punjab, IN

Abstract

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

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