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Asok Kumar, S.
- Profitability–Dream or Reality for Online Shopping Companies
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Authors
Affiliations
1 Management Sciences, Anna University, Chennai, Tamilnadu, IN
2 Department of Management Studies, Mahendra Engineering College, Namakkal, Tamilnadu,, IN
1 Management Sciences, Anna University, Chennai, Tamilnadu, IN
2 Department of Management Studies, Mahendra Engineering College, Namakkal, Tamilnadu,, IN
Source
Asian Journal of Management, Vol 8, No 3 (2017), Pagination: 439-441Abstract
This case study deals with the reasons for failure of online shopping companies and its turnaround strategies. Though these companies have been spending huge amount of money for promos and provide deep discount, they have not been able to profitable. Invariably, all the companies are encountering same issues of profitability and they became clueless in the part of turnaround their operations. This case study analyzes the intricacies of online shopping and provides certain suggestions for the companies to turnaround their operations in to profitable one. Participants: The participants of the study are the post graduate students of colleges, universities situated in and around Coimbatore. Approach: The outcome of this case study provides comprehensive idea about the reasons behind the failures of online shopping companies and suggests certain turnaround strategies for the failures.Keywords
Turnaround, GMV, Unicorn, Profit, Failure.
References
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- Analyse the Factors of Promoting Arts Organizations and its Products Through Electronic Mode (Online Mode):Certain Issues and Challenges
Abstract Views :203 |
PDF Views:0
Authors
Affiliations
1 Anna University, Chennai, Tamilnadu, IN
2 Department of Management Studies, Mahendra Engineering College, Namakkal, Tamilnadu, IN
1 Anna University, Chennai, Tamilnadu, IN
2 Department of Management Studies, Mahendra Engineering College, Namakkal, Tamilnadu, IN
Source
Asian Journal of Management, Vol 8, No 3 (2017), Pagination: 451-454Abstract
The not for the profit company “Divine Arts and culture” was established in the year 2012 by a group of intellectual Interested in Developing the arts and culture in Coimbatore,( https://en.wikipedia.org /wiki/ Coimbatore) a city in Southern India. The promoters are entrepreneurs and industrialist who wanted to spread and promotes the traditional arts and culture among the students. Since the target group is students, they did not prefer to adopt the traditional way of reaching them. After days of deliberations, they found that the promoting the arts through electronic mode is a better and ideal solution to not only run the organization in a professional manner but also to expand the awareness among the targeted groups thus leads them to have a thinking to establish a online platform. In that line they decided to establish an online portal with appropriate technology embedded with the all features and modules of various arts programmes, through which the user can understand and learn the dynamics of arts programmes. Besides that the user can also purchase the arts products through the website.Keywords
SWOT, MSME, Liberalization, Privatization, Globalization.References
- Becker, HJ 1998, ‘Internet use by teachers’. Available: http://www.crito.usi.edu./TLC/findings/Internetuse/startpage.html.
- Coimbatore, Information available from < https: //en.wikipedia.org /wiki/ Coimbatore >. [26 March 2016].
- Online Shopping, Information Available from: < https://en.wikipedia.org/wiki/Online_shopping >. [12 February 2016].