Asian Journal of Management

Ashok Kumar Jha ¹, G. K. Deshmukh ¹, Sanskrity Joseph ¹

Affiliations
1 Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.), IN

Abstract

This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratory factor analysis was performed over the data using SPSS 21 sotware to identify different factors that cause intention to switch among customers. The findings revealed three factors responsible for switching intention namely 'intention to switch in future,' reasons formulating intention to switch,' 'intention to switch due to offer and improper response.'

Keywords

Mobile Number Portability, Intention to Switch, Service Provider, Trai, Pre Paid Connection, Post Paid Connection.

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G. K. Deshmukh ¹, Sanskrity Joseph ¹

Affiliations
1 Institute of Management, Pt. Ravishankar Shukla University, Raipur, Chhattisgarh, IN

Abstract

In present era delivery of better quality customer services has become a strategic practice for firms in almost all sectors. Better quality services are an abstract term whose explanation varies from customer to customer. Further services are intangible in nature thus it is very difficult for organisations to understand and practice the philosophy of providing quality services. Customer's satisfaction can only be attained by organisations if they are able to provide quality services at affordable prices after matching customer's expectations. The policies of Government and regulators have forced financial institutions to provide quality services to customers. Further awareness of customer rights have also increased over the years which has made today's customers very practical and demanding. Due to its important role organisations are paying too much attention for enhancement of service quality.

Keywords

Service, Service Quality, Service Construct, SERVQUAL.

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Sanskrity Joseph ¹

Affiliations
1 Institute of Management, Pt. Ravishankar Shukla University, Raipur, IN

Abstract

Indians are the world’s most avid readers. A new survey shows that they spend twice as much time reading books, newspapers and magazines as the British, and nearly three times longer than the Japanese. Of late there is an increasing trend of reading motivational books and everybody seems to be looking for quick fix solution of all possible problems through the lens of motivational books. The debate among academicians and psychologists about efficacy of these books can be seen on number of internet sites and blogs. The aim of the research paper to study Indian readers who read motivational books and understand various issues such as the psychology of how readers think, feel, reason, and select between different categories of books and how the consumer is influenced by his or her environment (e.g. price of books, friends, media availability).

Keywords

Motivational Books, Need, Buying Behaviour, Readership, Time Management, Self Improvement, Relationship Improvement, Communication Improvement, Stress Management, Personality Development.

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Sanskrity Joseph ¹

Affiliations
1 Institute of Management, Pt. Ravishankar Shukla University, Raipur, IN

Abstract

Banking sector in India were working under a close environment for almost four decades. The Narsimhan committee was constituted to devise strategies to increase the operational effectiveness of banks operating in India. Narsimhan Committee recommended the opening of banking sector in India to increase competitiveness.

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Sanskrity Joseph ¹

Affiliations
1 Institute of Management, Pt. Ravishankar Shukla University, Raipur (C.G.), IN

Abstract

Insurance companies in India were operating under a covered and regulated environment. After the advent of LPG policy implemented by the Government in 1992-93, the world of insurance companies, show drastic changes. Indian Insurance companies always told by the regulators whom to serve? How to serve? and when to serve? Thus they found themselves clueless when insurance market was opened for Private players. Private players have transformed the Insurance Markets. Now it is very difficult to find customers, serve them and retain them. The insurance companies have now stated using technology to engage Customers and satisfy them. This paper is an attempt to study the customer the customer engagement practices.

Keywords

Customer, Customer Engagement, Insurance, Technology, Corporate Blogging, Claim Settlement, Reinsurance, Organizational Culture.

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G. K. Deshmukh ¹, Sanskrity Joseph ¹, Rashmi Dewangan ²

Affiliations
1 Institute of Management, Pt. Ravishankar Shukla University, Raipur, Chhattisgarh, IN
2 Shri Shankaracharya Mahavidalaya, Bhilai, Chhattisgarh, IN

Abstract

Famous as ‘The Rice Bowl of India’, Chhattisgarh is the 26^th state of the country. It came into existence on 1^st of November in the year 2000. The quality of soil, adequate climatic conditions, vast rural population and availability of hardworking labours make the state favourable for agricultural business. Government estimates show that approx. 80% people living in the state are dependent on agriculture for their livelihood. Therefore the economic development of the state primarily depends on agriculture and the socioeconomic condition of the farmers. In the early years of its foundation, the state faced many challenges viz. lack of irrigation facilities, lack of technology and training centres in the field, dependency on other states for good quality of seeds, availability of agricultural loans at higher interest rates and so on. With the constant efforts of the state government and the determination of the farmers, the sector has undergone improvement in many ways. Despite these changes, the condition of the farmers and that of the agricultural produce have yet not reached the expected level. One of the major issues in this regard is related to marketing of the agricultural produce. This paper focuses on the current problems of agriculture in the state and the possible suggestions to overcome them.

Keywords

Agricultural Marketing, Krishi Upaj Mandi Adhiniyam Act 1972, Minimum Support Price (MSP).

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