Agriculture Update

C. R. Chavan ¹, V. V. Gohad ¹, R. A. Mali ¹

Affiliations
1 Department of Extension Education, Shri Shivaji Agriculture College, Amravati (M.S.), IN

Abstract

The present field study was conducted mainly with the specific objectives to study the effectiveness of agricultural programmes mainly of E’TV and Sahyadri channel, perceived by the televiewing farmers and the factors influencing it. Majority of the televiewing farmers of the two channels perceived ‘medium’ effectiveness of farm telecast. There was significant difference in the perception of televiewing farmers of E’TV and Sahyadri channels with respect to components of effectiveness. The personal and socio-economic characteristics of the televiewing farmers namely, size of land holding, extension contacts, mass media exposure were significantly correlated with the perceived effectiveness of agricultural programmes.

Keywords

Effectiveness, Agricultural Programme, Socio-Economic Constraints.

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R. A. Mali ¹, V. V. Gohad ¹, C. R. Chavan ¹

Affiliations
1 Department of Extension Education, Shri Shivaji Agriculture College, Amravati (MS.), IN

Abstract

The study was conducted in Amravati district of Maharashtra state. The media used behaviour correlation analysis related to independent variables viz. age, education, cadre, service experience, facilities available, job satisfaction, training received and information seeking had positive and significant relationship with media use behaviour of the farm scientists where as work load was found negative significant relationship.

Keywords

Media Utilization, Transfer of Technology, Audio-Medium.

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