Current Science

Open Access Open Access  Restricted Access Subscription Access

Selection of Brand Names for a Drug by Indian Pharmaceutical Companies


Affiliations
1 Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences, Manipal University, Manipal 576 104, India
 

Brand names are important for building brand equity. A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands is called brand equity.
User
Notifications
Font Size


  • Selection of Brand Names for a Drug by Indian Pharmaceutical Companies

Abstract Views: 492  |  PDF Views: 165

Authors

S. Tanya
Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences, Manipal University, Manipal 576 104, India
K. M. Arbind
Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences, Manipal University, Manipal 576 104, India
Virendra S. Ligade
Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences, Manipal University, Manipal 576 104, India

Abstract


Brand names are important for building brand equity. A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands is called brand equity.

References





DOI: https://doi.org/10.18520/cs%2Fv111%2Fi8%2F1285-1286