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Biotechnology Communication Needs a Rethink


Affiliations
1 DBT Communication Cell, Vigyan Prasar, Department of Biotechnology, New Delhi 110 003, India
 

Biotechnology, like any other stream of science becomes irrelevant if it cannot be used by society at the right time. To get people to use biotechnology it should be acceptable, understandable and accessible to them. Herein lies the role of biotechnology communication. Making biotechnology relevant through communication is becoming more and more crucial to make people realize the importance of solutions to multifarious problems that biotechnology has to offer like food security, health, environmental problems and so on. This article underscores the communication approaches which need to be taken to reach that target.

Keywords

Biotechnology Communication, Media Coverage, Society, Science Communicators.
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  • Biotechnology Communication Needs a Rethink

Abstract Views: 355  |  PDF Views: 129

Authors

Archita Bhatta
DBT Communication Cell, Vigyan Prasar, Department of Biotechnology, New Delhi 110 003, India
Kinkini Dasgupta Misra
DBT Communication Cell, Vigyan Prasar, Department of Biotechnology, New Delhi 110 003, India

Abstract


Biotechnology, like any other stream of science becomes irrelevant if it cannot be used by society at the right time. To get people to use biotechnology it should be acceptable, understandable and accessible to them. Herein lies the role of biotechnology communication. Making biotechnology relevant through communication is becoming more and more crucial to make people realize the importance of solutions to multifarious problems that biotechnology has to offer like food security, health, environmental problems and so on. This article underscores the communication approaches which need to be taken to reach that target.

Keywords


Biotechnology Communication, Media Coverage, Society, Science Communicators.

References





DOI: https://doi.org/10.18520/cs%2Fv110%2Fi4%2F573-578