Artificial Intelligent Systems and Machine Learning

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Remarketing the Ads with the User Gender Identification from the IP


Affiliations
1 Vinayaka Missions University, Aarupadai Veedu Institute of Technology, Rajiv Gandhi Salai (OMR),Department of Computer Science and Engineering, Paiyanoor-603104, Kancheepuram District, Tamilnadu, India
     

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This study demonstrates about the concept of remarketing in the digital advertising world and the implementation of narrowing our targeted audiences by the gender from the same IP. It connects the current vendors in the digital marketing to get an increased view-through rate and ROI. This proposed approach is to narrow our targeted audience and to provide a better brand awareness in the digital marketing.


Keywords

Digital Marketing, Remarketing, View-Through, Conversions, ROI, PPC, Snippet Code.
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Abstract Views: 258

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  • Remarketing the Ads with the User Gender Identification from the IP

Abstract Views: 258  |  PDF Views: 3

Authors

T. Dinesh Kumar
Vinayaka Missions University, Aarupadai Veedu Institute of Technology, Rajiv Gandhi Salai (OMR),Department of Computer Science and Engineering, Paiyanoor-603104, Kancheepuram District, Tamilnadu, India

Abstract


This study demonstrates about the concept of remarketing in the digital advertising world and the implementation of narrowing our targeted audiences by the gender from the same IP. It connects the current vendors in the digital marketing to get an increased view-through rate and ROI. This proposed approach is to narrow our targeted audience and to provide a better brand awareness in the digital marketing.


Keywords


Digital Marketing, Remarketing, View-Through, Conversions, ROI, PPC, Snippet Code.