Artificial Intelligent Systems and Machine Learning

Dr. Ali Kamali

Abstract

New technology offers large amounts of information to many people in an easy way. Bahrain is one of the smallest country in the world in terms of land mass and populations in the Persian Gulf and is constantly upgrading its IT infrastructure to meet the growing challenges in the world. Recently, many Bahraini has started using Instagram as a new approach to promote some products cheaper than the traditional marketing approach. However, the business process model is not clearly defined. The main objective of this paper is to investigate the existing Instagram's business model through formulating the following research question" How Instagram business model is run based on a standard marketing mix?" The research investigated the business through Instagram can usurp by an easier way to connect with customers using all business functions required to implement the process. This paper relied on quantitative methods of collecting the data relevant to four factors associated to the marketing mix, and hypothesis testing was developed to evaluate the phenomenon. The questionnaires were distributed to people who are interested in business through Instagram at two local universities to understand correctly their perception and view about the model. The respondents assigned scores to the factors that they favor better using the Likert scale questionnaire format. The non-probability convenience sampling was chosen as a research method for its simplicity. The findings provided evidence that Instagram's business model is implemented adequately among the people who were interested in Instagram for business in the context of the four elements of the marketing mix, and it could be the first step toward establishing entrepreneurship through Instagram.

Keywords

Social Media, Instagram, Business Model, Entrepreneurs, New Business Innovation

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Dr. Ali Kamali

Abstract

The On Time Delivery (OTD) is defined as ready to dispatch items  from the warehouse to customers as per the agreed delivery. The delivery is one of the key elements that could enable companies to sustain their business and attract customers' trust, which ultimately plays the important role to gain profits. One of the measurement tool that is used to assess on-time delivery is KPI, which are the key performance indicators measuring whether an order is ready to be shipped before or on the due date.

According to many literatures, there are still some issues related to measuring the delivery performance if there is a triadic relationship with other stakeholders within the supply chain, and companies in Bahrain suffer from this issue as well according to my experience in the field throughout the past 20 years. The underlying problem of the research, according to the author's point of view, emerges from lack of  conceptual frameworks for dealing with development of theory on the supply chain.

In this paper the author discusses strategies to improve the OTD process in order to gain competitive advantage against the competitors for companies in Bahrain  since business is growing and a range of challenges are occurring, and hence such the  issues could prevent them to continue to grow and thrive. The paper consists of an analysis the efficient methods that companies in Bahrain can follow to improve OTD based on the latest literature and concepts that recently being merged and implemented by some international companies to achieve their goals.

This research uses qualitative methods to analyze the current state of the OTD process and what strategies can be used to improve the process, using  both the primary and secondary source methods through interviews and reviewing the reliable studies conducted on this aspect. The findings from the analysis were used to suggest the best methods that companies can use to improve the OTD process for their business.

Keywords

On-Time Delivery, Supply Chain, KPIs, Delivery Outsourcing Techniques, Delivery Management.

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Dr. Ali Kamali

Abstract

Technology and Innovation are increasingly considered as key enablers of all types of business competitive advantage in all sectors, including logistics. In today's competitive business environment, innovation and speed are the key factors for all the business processes, and any business ignores the value of current information technology will not able to sustain in the current markets as their business process would be inefficient and ineffective. The logistics industry is considered a massive market, and forms the largest industry worldwide, according to recent studies by practitioners and researchers, and its effect in a wide range in all types of business. The paper will review the impact of innovation and smart technologies as basic factors in the logistics industry, and how the advances in Information Technology can result in remarkable advance the process in logistics through synchronizing all activities to respond to the new competitive power in the current market. The outcome of this paper gives a great indication about the role of innovation and smart technologies that could advance the logistics process in the current business environment. The conclusion can inspire future research to increase the knowledge of technology-led logistics process, and to use as input for future decision making by firms whose ambitions to have great results in the logistics industry.

Keywords

Information Technology, Innovative Methods, Logistics Operations, Supply Chain Information Systems (SCIS), New Logistics Trend

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