An Application of Virtual Modelling for Smart Online Shopping Experience

The meteoric growth of Internet based E-commerce at the turn of the last century is truly baffling. During the last one decade, this market space has grown in several directions. In its first generation, it saw the emergence of portals and search engines. However, in due course more and more organisations began to cater to the Business to Customer (B2C) market. In the last two years, there is significant growth in the Business to Business (B2B) segment. These interactions occur during customer activities such as information search for company and/or product details, using online services such as banking, online purchase or engaging in social networking or participating in online communities or leisure pursuits. Online purchase in particular continues to rise, as adoption and penetration levels of Internet technology continuously increase. This paper addresses a problem of relevance to both academics and practitioners, and proposes future research and managerial implications in smart shopping applications using 3D modelling.