Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Public Service Campaigns of Media Groups:A Study of Dainik Bhaskar Newspaper Vis-a-Vis Image-Engineering


Affiliations
1 Department of CM&T, GJUS&T, Hisar, Haryana, India
     

   Subscribe/Renew Journal


This paper aimed at probing into the intentions and implications of the media groups while planning and executing public service campaigns through interview method, and side-by-side observing the response of the lay person to such campaigns through survey-operation. The researcher encompassed the public service campaigns run by Dainik Bhaskar newspaper at Sirsa, Haryana; and attempted to recognize their impact vis-a-vis image-engineering. The loopholes left in-between during the process of running these campaigns were sought to be located by the researcher.

Keywords

Public Service Campaigns, Media Groups, Image-Engineering.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 246

PDF Views: 0




  • Public Service Campaigns of Media Groups:A Study of Dainik Bhaskar Newspaper Vis-a-Vis Image-Engineering

Abstract Views: 246  |  PDF Views: 0

Authors

Timsy Mehta
Department of CM&T, GJUS&T, Hisar, Haryana, India

Abstract


This paper aimed at probing into the intentions and implications of the media groups while planning and executing public service campaigns through interview method, and side-by-side observing the response of the lay person to such campaigns through survey-operation. The researcher encompassed the public service campaigns run by Dainik Bhaskar newspaper at Sirsa, Haryana; and attempted to recognize their impact vis-a-vis image-engineering. The loopholes left in-between during the process of running these campaigns were sought to be located by the researcher.

Keywords


Public Service Campaigns, Media Groups, Image-Engineering.