Role of Education in Choice Behavior and Time Orientation among Rural Population

The aim of the present study is to examine the role of education in choice behavior & time orientation of rural population. The sample consists of 200 male villagers of Kushinager and Gorakhpur districts. The choice behavior was measured by the measure of Chaubey (1974) and the time orientation (past, present and future) was measured by the measure of Cottle (1976). The data was analyses using Mean & F-ratio. Result revealed that only education level was found significant on choice behavior suggesting that low level of education is associated with relatively higher rise in taking a decision. However low high and medium levels of education was found to be associated with lower risk in decision making. Result also showed that developed village subjects were significantly differs on experiential inventory than undeveloped subjects. The implications of the findings have been discussed.