Green Marketing: A Trend for Environment through Business

Green marketing affects all areas of economy; it does not just lead to environment protection but it also provide a new market & job opportunities corporate that are environmental concerned. The government is also paying a key role in promoting this new kind of green revolution. Various subsidies are promised to the environment. In the last decade, people have become more aware on environmental issue as these issues influence all human activities. Reading articles in newspaper & knowing more about the environmental issues like global warming, extinct animal species, pollution & depletion of ozone umbrella, there is growing evidence that consumers have started becoming aware about the harmful effects of human activities on the environment. The present paper reviews different reasons for using green marketing in firms and the problems associated with it.