Effective Models of Advertisement in Marketing

No one can imagine the marketing world, the media and the marketing mix of any marketing endeavour without the sufficient dose of advertisements. The importance of this tool of marketing is gaining importance beyond any comparison. The advertising budget, the people, the thought content, the literary interface involved in advertisements of today compels one to ponder over the efficacy and real impact of these advertisements and their respective messages. The ad sequences enacted by known or unknown actors and models, the transmission of desired message in innovative and unique styles, the separate segments of art and creative directors and their teams, toiling hard to think and come out with something new and fresh creates a distinct and special sphere and aura of creativity in ads. The present paper reviews effective models of advertisement in today's marketing.