Parental and Peer Influences on Alcohol Related Attitudes among College Students

The study aimed at examining parental and peer influences on attitude toward alcohol and drinking among undergraduate students. The sample consisted of 433 students (231 boys and 202 girls). The tools used in the study were socio-demographic Data Sheet, Attitude Towards Alcohol and Drinking Scale (ATADS), Family and Peer Influence Scale (FPIS) and Gender differences on these variables. Data was analyzed by using mean, SD, Pearson product moment correlation and t-test was used to examine gender differences. Results revealed that boys had more favorable attitude toward alcohol than girls. Further, boys were more influenced by their family and peers than girls in terms of attitude toward alcohol. The findings have implications for prevention of alcohol abuse and possible differential prevention packages for boys and girls among college going students.