Self-Esteem and Selfie Addiction:An Exploratory Study of Rural and Urban Adolescents

The current study was undertaken to explore the self-esteem of rural and urban adolescents with selfie addiction. The total sample comprised of 360 adolescents studying in 10th, 11th and 12th standard from schools of Ludhiana district identified with selfie addiction and equally divided across two locales i.e. rural and urban. Self-structured Selfie Addiction checklist and Self-Esteem Inventory (Coopersmith, 1986) was used to collect the data. The results indicated that majority of rural and urban adolescents with borderline, acute and chronic level of selfie addiction were found to have medium self-esteem. It was further found that none of the rural and urban adolescent with chronic level of self-esteem had high level of self-esteem. This indicated that irrespective of the locale (rural/urban), the percentage of rural and urban adolescents with high self-esteem decreased as the severity of selfie addiction increased.