Problems and Suggestions Given by Different Stockholders regarding Agricultural Technology and Information Centre (ATIC) Run by Punjab Agricultural University

ATIC is a “single window” support system linking the various units of research institutions with end users (farmers) in decision making and problem solving exercises. An attempt was made to study the problems faced by the different stockholders regarding agricultural technology and information centre (ATIC) run by Punjab Agricultural University. A sample of 200 farmers was selected from the two purposively selected districts (Ludhiana & Fazilka) of Punjab from where the maximum number of farmers had visited ATIC during the period of June 2011 to December 2013. The findings revealed that less quantity of seeds, non-availability of seed/planting material and expensive to visit emerged as major problems faced by the farmers followed by other problems such as expensive farm practices, less quantity of planting material, took long hours in availing services, and busy telephone lines. The experts reported that recommended production and protection measures advised to the farmers were not properly followed by them. Out of four service providers, three reported that there was an inappropriate work environment for them. More than half of the farmers suggested that Soil testing and Water testing service should be provided at ATIC. These findings will provide useful guidance to the ATIC for designing effective extension strategy for delivering the services to the farmers in a better and efficient way.