Dynamics of Perceived Depression among Selfie Addicts and Non-selfie Addicts Young Adults of Punjab

Social media usage has grown swiftly in recent years, with one of the most popular activities for young adults like clicking, editing and uploading, self-photos, known as selfies. However, research has only recently begun to investigate selfies, and little is known about selfe practices in young adults and its association with depression. The present study is based on the dynamics of perceived Depression among selfie addicts and non-selfie addicts of young adults of Punjab. Under this study, 500 young adults were surveyed aged between 19-21 years by using Self-Structured Selfie Addiction Checklist and Beck Depression Inventory. A complete list of all the districts falling under three cultural regions of Punjab, viz., Majha, Malwa, and Doaba was prepared. For equal representation of the sample from all cultural regions, proportionate numbers of districts were selected in the ratio of approximately 1:1:3 from Majha, Doaba, and Malwa region respectively. Amritsar district from Majha and Jalandhar district from Doaba region and Ludhiana, Moga and Patiala from Malwa region were purposively selected. The colleges and universities were chosen randomly for data collection to complete the sample. Survey results indicated that selfie addiction has no relationship with depression. However, whether, selfie addict or non selfie addict young adults, both were found to have minimal level of depression in Majha, Malwa, and Doaba.