Utilizing Analytic Network Process for Evaluating Event Management Companies: A Case Study in Celebration Activities

This study explores the selection model for event contracting companies, analyzing the differences in selection criteria across various types of activities (such as arts and culture, industry and community development, and innovative festival activities). The findings indicate that the comprehensiveness of the project proposal and the feasibility of implementation are the most important criteria across all activity types, each holding the highest weight. Furthermore, different activity types place varying levels of importance on the contractors' professional knowledge, skills, and historical performance. This study provides a specific and objective selection model, offering a reference for enterprises and government agencies when choosing contracting companies, thereby increasing the success rate of event planning and execution. Future research could further extend the applicability of this model, verifying its effectiveness and applicability in other industries.