AIRCC's International Journal of Computer Science and Information Technology

Nikhitha Yathiraju ¹, Bibhu Dash ¹

Affiliations
1 School of Computer and Information Science, University of the Cumberlands, KY, US

Abstract

The Fintech industry is no stranger to transformation and disruption. With the emergence of new technologies such as Big Data and the Metaverse, finance companies are quickly leveraging these technologies to revolutionize the virtual fintech sector. Big data transforms how financial institutions gather, analyze, and utilize data. The sheer amount of data available has opened up countless opportunities for better customer understanding and insight into business operations. Companies can use this data to create predictive models that identify emerging trends in customer behavior, market activity, and other aspects of their business. By utilizing these insights, companies can make smarter decisions about products, services, marketing strategies, and more. The Metaverse is another technology with massive potential for disrupting the Fintech sector. The Metaverse enables businesses to offer virtual goods and services without physical stores or retail outlets. This makes it easier for companies to scale their operations across multiple regions and gives customers more options when choosing a financial service provider. Additionally, using digital currencies like Bitcoin helps reduce transaction costs significantly while increasing security compared to traditional payment methods like credit cards or PayPal.

Keywords

Big Data, Metaverse, FinTech, Innovation, Data Security.

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