Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Wu, Pei-Ying
- Using Social Media as a Tool for Promoting Festival Tourism
Abstract Views :574 |
PDF Views:382
Authors
Affiliations
1 Department of Tourism and Leisure, Chung Hua University, Hsinchu, TW
2 Department of Tourism and MICE, Chung Hua University, Hsinchu, TW
1 Department of Tourism and Leisure, Chung Hua University, Hsinchu, TW
2 Department of Tourism and MICE, Chung Hua University, Hsinchu, TW
Source
AIRCC's International Journal of Computer Science and Information Technology, Vol 12, No 3 (2020), Pagination: 17-32Abstract
The impact of social media on Tourism has been one of the main topics in tourism research. Many studies discuss and analyze the impact of social media on Tourism. However, less research studied on the impact of social media on specific, like festivals tourism. Festival make people united and the experiences of those participating in festivals can have a significant influence on others and social media provides the perfect channel for sharing their experiences.
This research focused on social media factors that influenced visitors in the festival tourism. The study was designed to explored how social media factors impact to festival tourism. The structured interview was conducted to confirm social media factors from secondary data. The results show that social media better use as a search engine tools. For future research it is suggested to conduct quantitative survey to confirm these social media factors which analyzed by this study.
Keywords
Social Media, Festival, Tourism, Festival Tourism, eWOM.Full Text
References
- Al-Ghaith, W. (2015). Applying the Technology Acceptance Model to Understand Social Networking Sites (SNS) Usage: Impact of Perceived Social Capital. International Journal Of Computer Science And Information Technology, 7(4), 105-117. doi: 10.5121/ijcsit.2015.7409
- Chaffey, D. (2019). Global social media research summary 2019. Posted by Dave Chaffey on February 12, 2019, in Social media strategy, Digital marketing statistics, Retrieved 9 May 2019, from https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
- Cavanagh, R. (2007). Songkran: Thai New Year Water Festival. Retrieved 18 July 2019, from https://www.thaizer.com/festivals/songkran-thai-new-year-water-festival/
- Clement, J. (2020). Global social networks ranked by number of users 2020. Retrieved 13 May 2020, from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
- Cohen, H. (2019). Social Media Definition: The Ultimate Guide That Will Make You Smarter. Posted by Heidi Cohen on March 19, 2019, in Marketing Resources, Social Media, (Retrieved 9 May 2019, from http://heidicohen.com/social-media-definition/
- Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408–424.
- Cudny, W., Gosik, B., Rouba, R. (2011). Festiwal kultury chrześcijańskiej w Łodzijako przykład produktu turystycznego – wydarzenie. Ekonomiczne Problemy Usług, 66(648), 89-100.
- De Lira, V. M., Macdonald, C., Ounis, I., Perego, R., Renso, C., & Times, V. C. (2019). Event attendance classification in social media. Information Processing & Management, 56(3), 687–703. doi:10.1016/j.ipm.2018.11.001
- Ellison, N .B., Charles, S .and Lampe, C( .2007), “The benefits of Facebook “Friends :”social capital and college students ’use of online social network sites”, Journal of Computer-Mediated Communications, Vol .12 No .4, pp .1143-1168.
- Engel, J.F., Kollat, D.T., & Blackwell, R.D. (1968). Consumer Behaviour. New York: Rinehart & Winston.
- Falassi, A. (1987) Festival: Definition and morphology. In: Falassi, A., Ed., Time out of Time, University of New Mexico Press, Albuquerque
- Flinn, J. and Frew, M. (2013), “Glastonbury: managing the mystification of festivity”, Leisure Studies, Vol. 33 No. 4, pp. 418-433.
- Goeldner, C., & Ritchie, J. (2012). Tourism (12th ed., p. 188). Hoboken, N.J.: John Wiley & Sons.
- Hanan, H., & Aminuddin, N. (2012) ‘Food festival towards destination image of Kelantan’. In Proceedings of Melaka International Heritage Conferences 2012 & 5 Tourism Outlook Conference 2012, Shah Alam: Penerbit UiTM: 88-93.
- Hanan, H., & Karim, Ab. S., (2015) “Influence of Social Media in Food Festival Destination Image”, International Conference on Tourism and Ethnicity in ASEAN and Beyond 2015
- Hede, A. -M., & Kellett, P. (2012). Building online brand communities: Exploring the benefits, challenges and risks in the Australian event sector. Journal of Vacation Marketing, 18(3), 239–250.
- Hua, L. Y., Ramayah, T., Ping, T. A., & Jacky, C. J.-H. (2017). Social Media as a Tool to Help Select Tourism Destinations: The Case of Malaysia. Information Systems Management, 34(3), 265–279. doi:10.1080/10580530.2017.1330004
- K5. (2019). 8 things you should do in Thailand - Keyframe5. Retrieved from https://www.keyframe5.com/things-you-should-do-in-thailand/ Accessed on 16 July 2019
- Law, R., Buhalis, D., & Cobanoglu, C. (2014). Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), 727–750. doi:10.1108/ijchm-08-2013-0367
- Lyck, L., Long, P., & Grige, A. (2012). Tourism, festivals and cultural events in times of crisis. Copenhagen: Business School.
- MacKay, K., Barbe, D., Van Winkle, C. M., & Halpenny, E. (2017). Social media activity in a festival context: temporal and content analysis. International Journal of Contemporary Hospitality Management, 29(2), 669–689. doi:10.1108/ijchm-10-2015-0618
- Marios, D. Sotiriadis, (2017), "Sharing tourism experiences in social media A literature review and a set of suggested business strategies ", International Journal of Contemporary Hospitality Management, Vol. 29 Iss 1 pp. 179 - 225
- Nieto, J., Hernandez-Maestro, R. M., & Munoz-Gallego, P. A. (2014) ‘Marketing decisions, customer reviews, and business performance: the use of Top rural website by Spanish rural lodging establishments. Tourism Management, 45, 115-123Oklobdžija, S. (2015). The role and importance of social media in promoting music festivals. Paper presented at Synthesis 2015 - International Scientific Conference of IT and Business-Related Research. doi:10.15308/Synthesis-2015-583-587
- ÖZDEMIR, G., & ÇULHA, O. (2009 .) Satisfaction and Loyalty of Festival Visitors. Anatolia, 20 ( 2 ) , 359 - 373 . doi: 10.1080 / 13032917.2009.10518914
- Saiko-Gamble, S. (2011) Global Travel & Tourism Partnership International Conference Canadian Academy of Travel and Tourism. Elie, Manitoba, Canada
- Sigala, M., Christou, E., and Gretzel, U. (Eds) (2012), Social Media in Travel, Tourism and Hospitality:Theory, Practice and Cases, Ashgate, London.
- Sotiriadis, M. D. (2017). Sharing tourism experiences in social media. International Journal of Contemporary Hospitality Management, 29(1), 179–225. doi:10.1108/ijchm-05-2016-0300
- Shedrick, J. (2019). Songkran Festival: Everything You Need To Know - Hostelworld. Retrieved 16 July 2019, from https://www.hostelworld.com/blog/songkran-everything-you-need-to-know/
- Thailandforvisitors. (2019). Phi Ta Khon Festival. Retrieved 18 July 2019, from http://thailandforvisitors.com/isan/loei/dan-sai/phi-ta-khon.php
- Thaipaipan Co. (2019). Phi Ta Khon : Thailand's Halloween. Retrieved 18 July 2019, from http://www.thaipaipan.com/index.php?option=com_content&view=article&id=1181&catid=306&Itemid=64
- Terrell, K. (2019). The History of Social Media: Social Networking Evolution!. Accessed on 26 May 2019. Retrieved from https://historycooperative.org/the-history-of-social-media/
- Techopedia. (2019) What is YouTube? - Definition from Techopedia. Accessed on 22 June 2019 Retrieved from https://www.techopedia.com/definition/5219/youtube
- Tourism Authority of Thailand. (2019). Events & Festivals. Retrieved from https://na.tourismthailand.org/Events-and-Festivals Accessed on 16 July 2019
- World Tourism Organization and Global Tourism Economy Research Centre (2018), UNWTO/GTERC Asia Tourism Trends – 2018 Edition, Executive Summary, UNWTO, Madrid
- Yu, C. (2019). Southeast Asia & Vietnam Travel Agents - Indochina Odyssey Tours Team. Retrieved 18 July 2019, from https://www.indochinaodysseytours.com/about-iot/team.html
- Zeng, B. (2013). Social Media in Tourism. Journal of Tourism & Hospitality, 02(02). doi:10.4172/2167-0269.1000e125
- Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives, 10, 27–36.
- Zeithaml, V., Bitner, M., & Gremler, D. (2017). Services marketing: Integrating Customer Focus Across the Firm (7th ed.). New Delhi: McGraw-Hill Education.
- Živković, R., Gajić, J., Brdar, I. (2014). The Impact of Social Media on Tourism. Paper presented at Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide. doi:10.15308/sinteza-2014-758-761