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Authors
Affiliations
1 Department of Computer Science Engineering, Vel Tech High Tech Dr. Rangarajan Dr. Sakunthala Engineering College, Avadi, Chennai-600062, Tamilnadu, IN
2 Department of Management Studies, Vel Tech Ranga Sanku Arts & Science College, Avadi, Chennai-600062, Tamilnadu, IN
3 Bharathiyar University, Coimbatore, IN
4 Vel Tech Institute of Management, Vel Tech Dr. RR & Dr. SR Technical University, Avadi, Chennai-600062, Tamilnadu, IN
Source
International Journal of Engineering Research, Vol 3, No 2 (2014), Pagination: 75-78
Abstract
Data mining allows extracting valuable information from the historical data and predicting outcomes of future situations. CRM considers the customer as the centre point, which values the customers of the organization. This article explores the various data mining techniques and its impact on CRM to redefine business processes and strategies.
Keywords
CRM, DM, Mining Model, BIS, CHAID.
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